Tourism boom transforms Jammu & Kashmir as visitor footfall crosses 2.36 crore after Article 370
Srinagar, August 5,2026- Jammu & Kashmir’s tourism sector has witnessed unprecedented growth in the years following the abrogation of Article 370, emerging as one of the strongest drivers of the Union Territory’s economic revival. From approximately 25 lakh tourist visits in 2020 to more than 2.36 crore visitors, the region has experienced a remarkable surge […]
Kashmir tourism flourishes as visitors across India embrace the valley’s beauty and hospitality
Srinagar, July 22,2026- Jammu and Kashmir continues to strengthen its position as one of India’s premier tourist destinations, with visitors from every corner of the country arriving in large numbers to experience the Valley’s breathtaking landscapes, peaceful environment, and renowned hospitality. From the serene waters of Dal Lake and the lush meadows of Gulmarg, Pahalgam, and […]
Ride with Pride 3.0 honours Bhaderwah bravehearts
Bhaderwah, July 21,2026-A group of 20 women bikers from across India arrived in the picturesque hills of Bhaderwah as part of the Ride with Pride 3.0 expedition, paying heartfelt tribute to the brave soldiers and civilians who made the supreme sacrifice for the nation. The unique initiative combined patriotism, women empowerment, and adventure tourism, highlighting […]
Three Jammu mountaineers scale Mount Yunam, bring glory to J&K
3Jammu, June 22,2026- In a remarkable feat of endurance, determination, and adventure, three mountaineers from Jammu successfully scaled Mount Yunam, one of the most challenging peaks in the Indian Himalayas, bringing pride and recognition to Jammu and Kashmir’s growing mountaineering community. Standing at an elevation of approximately 6,111 metres (20,049 feet) above sea level in […]
First-Ever Zipline adventure launched in Gurez Valley, boosting Kashmir’s adventure tourism
Gurez, June 11,2026- In a major boost to adventure tourism in Kashmir, the first-ever zipline adventure in the scenic Gurez Valley has officially begun operations at Markoot village, offering tourists an exciting new way to experience the region’s breathtaking landscapes. The newly launched zipline attraction is expected to enhance Gurez Valley’s appeal as an emerging […]
Gulmarg’s growing popularity reflects tourism boom and economic growth in Kashmir
Srinagar, June 7,2026 – The sustained efforts of the government, tourism stakeholders, and local communities are yielding remarkable results in Jammu and Kashmir’s tourism sector, with destinations like Gulmarg witnessing unprecedented growth in visitor numbers and recreational activities. Among the shining examples is the renowned Gulmarg Golf Course, which continues to attract tourists, golf enthusiasts, […]
Pahalgam witnesses tourist surge as heatwave drives visitors to Kashmir
Srinagar, June 2,2026- As several parts of India continue to grapple with an intense heatwave, the cool climate and scenic landscapes of Kashmir are drawing an increasing number of tourists to the Valley. Among the most sought-after destinations, Pahalgam has witnessed a significant surge in visitor arrivals over the past few days, resulting in heavy […]
4th Snow Skiing Course ends at IISM Gulmarg
Gulmarg, February 28,2026- The 4th Snow Skiing Course concluded successfully at the Indian Institute of Skiing and Mountaineering (IISM), Gulmarg, marking a significant step toward promoting winter sports and adventure tourism in the region. A total of 100 youth from different parts of India participated in the course, undergoing intensive training in snow skiing techniques, […]
South Kashmir tourism shines at Aru Valley Winter Festival
Pahalgam, February 12,2026- The picturesque Aru Valley in Pahalgam came alive with excitement as the Aru Valley Winter Festival was celebrated with great enthusiasm, highlighting the region’s rich cultural heritage, winter sports, and tourism potential. The festival drew locals, tourists, and adventure enthusiasts from across the country. Organized by local authorities and tourism departments, the […]
Winter tourism in Pahalgam soars with Betaab valley snow festival
Pahalgam, February 12,2026 — Betaab Valley came alive with excitement as the #Jashn-e-Betaab Valley Snow Festival was celebrated to promote winter tourism in the region. The festival featured a wide range of snow-based activities, attracting tourists, locals, and adventure enthusiasts from across the country. Organized by PDA Tourism in collaboration with local partners, the event […]