Gulmarg hosts first-ever 5km snowshoe race

Gulmarg, January 30,2026 -Gulmarg recently hosted its first-ever 5km SnowShoe race, attracting around 100 athletes from across Kashmir to compete in challenging winter conditions. The event marks a significant step in promoting SnowShoe running as a winter sport in the Valley. Participants navigated the snowy terrain of Gulmarg, testing endurance and agility, while showcasing the […]
Skiers urge development of tourism and sports infrastructure in Aru Valley, South Kashmir

Kashmir, January 30,2026- Aru Valley, Jammu & Kashmir: Skiers and local youth in Aru Valley have appealed to the administration to develop tourism and sports infrastructure, highlighting the area’s potential as an emerging skiing destination in South Kashmir. Situated at an altitude of approximately 7,920 feet, Aru Valley has recently received substantial snowfall, providing favorable […]
J&K tourism draws 1.61 crore visitors: LG Manoj Sinha

Jammu, January 27,2026- Jammu and Kashmir recorded an impressive 1.61 crore tourist arrivals during the year, despite facing major challenges such as the Pahalgam terror attack and devastating floods in parts of the Union Territory, Lieutenant Governor Manoj Sinha said. Addressing a public function, the Lieutenant Governor said the steady tourist inflow reflects the resilience […]
Gulmarg readies for mega winter events as ski slopes set to reopen

Gulmarg, January 24,2026- Asia’s premier ski destination, Gulmarg, is gearing up for a series of mega winter events as its famed ski slopes are scheduled to reopen from Sunday, following fresh snowfall and improved weather conditions. Officials said that all major skiing areas, including the upper reaches accessed through the Gondola Phase-II, will be operational […]
Tourism department grooms young skiers in Sonamarg, sparks new career dreams

Ganderbal, January 20,2026 The Tourism Department is actively nurturing young skiing talent in Sonamarg, an emerging winter sports and tourism destination, opening new career avenues for local youth and strengthening the region’s tourism potential. Through structured training programmes and professional coaching, young skiers from Sonamarg and nearby areas are being introduced to winter sports at […]
Snow Marathon at Gulmarg Kicks off as part of winter carnival 2026

Gulmarg, January 3,2026- The picturesque ski resort of Gulmarg witnessed an electrifying atmosphere as the Snow Marathon was successfully organised as a key highlight of the Winter Carnival 2026, drawing athletes, adventure enthusiasts, and tourists from across the country and abroad. Organised by the Jammu and Kashmir Tourism Department in collaboration with local authorities, the […]
Ladakh LG Kavinder Gupta promotes winter tourism and sports in Ladakh

Katra, December 2,2025 – Lieutenant Governor of Ladakh, Kavinder Gupta, visited the Vaishno Devi shrine in Katra today to mark his birthday. During his visit, Gupta emphasized the development of winter tourism in the region, noting that despite the limited working days due to harsh climatic conditions, the administration is actively promoting tourism during the […]
Winter Cup Bagwani opens with enthusiastic start in Pahalgam

Pahalgam, November 12,2025: The scenic hill resort of Pahalgam came alive on Tuesday as the much-awaited Winter Cup Bagwani kicked off with great enthusiasm and participation from sports lovers and locals alike. The event marks the beginning of the winter sports and cultural calendar in south Kashmir’s popular tourist destination. Organised by the Department of […]
Sonamarg shimmers in snow: Kashmir’s winter magic returns!

Ganderbal, November 5: The picturesque hill station of Sonamarg in Jammu and Kashmir’s Ganderbal district has once again transformed into a winter wonderland, following a spell of fresh snowfall that blanketed the meadows, mountains, and pine-clad slopes in a shimmering layer of white. The snowfall, which began late Monday night, brought temperatures down considerably and […]
Jammu tourism wraps up landmark paragliding course at Aithem view point

Jammu, October 13, 2025 – The Directorate of Tourism Jammu marked a milestone in adventure tourismwith the successful conclusion of its first-ever six-day Paragliding Refresher Course, culminating in a vibrant closing ceremony at Aithem View Point along the Jammu–Surinsar Road. Aijaz Qaiser, JKAS, Joint Director Tourism Jammu, addressed the gathering, highlighting the program’s role in elevating safety standards and positioning Jammu as a […]