Kashmir tourism sees strong summer surge, boosting local economy and livelihoods

Srinagar, June 23,2026- Kashmir is witnessing a significant surge in tourism this summer, with rising tourist arrivals, increased hotel bookings, and growing economic activity across the Valley. The influx of visitors is providing a major boost to local businesses and generating livelihood opportunities for thousands of people dependent on the tourism sector. Popular destinations including […]
Tourists in Sonamarg laud hospitality and back Zojila Tunnel for enhanced connectivity

Sonamarg, June 8,2026-Tourists visiting the picturesque hill destination of Sonamarg in Jammu and Kashmir expressed delight over the region’s pleasant weather, warm hospitality, and scenic beauty, while also welcoming the ongoing Zojila Tunnel project as a transformative step for tourism and connectivity. Enjoying the serene surroundings of Sonamarg, one tourist described the destination as a […]
Union Minister Nitin Gadkari , LG Manoj Sinha and CM Omar Abdullah attend Zojila Tunnel breakthrough ceremony

Kashmir , June 9,2026 Union Minister for Road Transport and Highways Nitin Gadkari, accompanied by Jammu & Kashmir Lieutenant Governor Manoj Sinha and Chief Minister Omar Abdullah, arrived at the Zojila Tunnel site today to participate in the symbolic excavation of the final wall of rock, marking a historic milestone in one of India’s most […]
“Kashmir Is a Must-Visit,” Say Visitors at Badamwari in Srinagar

“Kashmir Is a Must-Visit,” Say Visitors at Badamwari in Srinagar I am from France. It is a good feeling to be here in Kashmir. It is a remote part of the Earth. As a foreigner you do not know many things. But the city welcomes you. The people are here to help you, welcome you, […]
Jammu and Kashmir: Ganderbal turns into a white wonderland after fresh snowfall

Ganderbal,January 27,2026- :Fresh snowfall across the higher reaches of Ganderbal district has transformed the region into a breathtaking white wonderland, marking a picturesque beginning to the winter season in central Kashmir. Thick layers of snow blanketed roads, rooftops, forests, and surrounding mountains, offering a spectacular view of nature at its finest. Popular tourist areas, including […]
Tourism department grooms young skiers in Sonamarg, sparks new career dreams

Ganderbal, January 20,2026 The Tourism Department is actively nurturing young skiing talent in Sonamarg, an emerging winter sports and tourism destination, opening new career avenues for local youth and strengthening the region’s tourism potential. Through structured training programmes and professional coaching, young skiers from Sonamarg and nearby areas are being introduced to winter sports at […]
Punjab Governor praises Kashmir’s beauty, says cold weather boosting tourism

Srinagar, November 25,2025: Punjab Governor lauded the breathtaking beauty of Kashmir, stating that the region’s serene landscapes and pleasant winter chill are significantly boosting tourist arrivals. Speaking during his visit to the Valley, the Governor said that Kashmir continues to attract travellers from across the country due to its unique winter charm, snow-covered mountains and […]
Sonamarg’s winter veil ignites tourism revival

Sonamarg, October 8, 2025 – In a picturesque display of nature’s artistry, the season’s first snowfall has blanketed the meadows and peaks of Sonamarg, transforming the renowned #Kashmir resort into a shimmering winter wonderland. This early #Snowfall, arriving sooner than anticipated, has ignited a wave of optimism among local tourism stakeholders, signaling a much-needed revival […]
Sonamarg’s first snowfall: A winter wonderland awaits

Sonamarg, October 7,2025-Sonamarg, the scenic gem in Jammu and Kashmir’s Ganderbal district, has embraced the season’s first snowfall, transforming its meadows and mountain peaks into a breathtaking white landscape. Starting around October 5-7, 2025, light to moderate snow blanketed the higher reaches, including areas near Zojila Pass and trekking spots like Vishansar and Nichnai, drawing […]
Kashmir tourism: A delicate balance between growth and green goals

Srinagar — Often referred to as the “Paradise on Earth,” Kashmir has long captivated travelers with its breathtaking landscapes, snow-capped peaks, serene lakes, and rich cultural tapestry. As tourism bounces back post-pandemic, the region has witnessed a significant influx of domestic and international tourists, bringing renewed economic momentum to Jammu and Kashmir’s tourism sector. According […]