Srinagar, October 24,2025: In a move celebrating local talent and determination, Cemtac Cements has officially signed Kashmiri MMA fighter Owais Yaqoob as its brand ambassador. The partnership aims to inspire the youth of Jammu and Kashmir by highlighting the values of strength, endurance, and resilience that both the brand and the athlete represent.
Hailing from Srinagar, Owais Yaqoob has earned recognition in the Mixed Martial Arts (MMA) circuit for his exceptional skill and dedication, becoming a symbol of Kashmir’s emerging sporting potential. His journey from local training arenas to international competitions mirrors the region’s growing enthusiasm for fitness and combat sports.
Speaking about the collaboration, a spokesperson from Cemtac Cements said, “Owais embodies the power and determination that define our brand. His story resonates with our mission to build strong foundations — both in infrastructure and in people’s lives.”
Expressing gratitude, Owais Yaqoob remarked, “I’m proud to represent a homegrown brand that believes in the potential of Kashmir’s youth. Together, we want to motivate young athletes to chase their dreams and never give up.”
The collaboration marks a new chapter in corporate engagement with sports promotion in Kashmir, reinforcing the growing synergy between business and athletics in the region.
