Srinagar, Feburary 13,2026- In a significant boost to Kashmir tourism, authorities are planning to introduce river cruises on the iconic Jhelum River, offering visitors a unique and immersive way to experience the scenic beauty and cultural heritage of the Valley.
The proposed river cruise project aims to transform the historic waterway into a vibrant tourism corridor, allowing travelers to explore the heart of Srinagar from a fresh perspective. Officials said the initiative will blend leisure travel with heritage tourism, showcasing centuries-old architecture, bustling markets, and picturesque ghats along the riverbanks.
Boost to Kashmir Tourism Sector
The move is expected to provide a major push to the tourism sector in Kashmir Valley, which has witnessed a steady rise in tourist arrivals over the past few years. The introduction of river cruises aligns with broader efforts by the Jammu and Kashmir Tourism Department to diversify tourism offerings beyond traditional attractions like houseboats and hill stations.
Tourism officials revealed that the cruises will feature modern safety standards, onboard dining experiences, and guided cultural tours, making it an attractive addition to the Valley’s tourism portfolio.
Showcasing Heritage and Scenic Beauty
Flowing through the heart of Srinagar, the Jhelum River is steeped in history and has long been central to the Valley’s culture and trade. The planned cruises are expected to highlight historic landmarks, old wooden bridges, and heritage buildings that line the riverbanks.
Industry stakeholders believe the initiative will not only enhance tourist experiences but also create employment opportunities for local communities, including boat operators, guides, and hospitality workers.
Sustainable and Experiential Tourism
Authorities have emphasized that the project will focus on eco-friendly practices to preserve the river’s fragile ecosystem. Sustainable tourism, officials say, remains a top priority while expanding infrastructure and visitor facilities.
If implemented successfully, the river cruise project could position Kashmir as a premier experiential tourism destination in India, offering travelers a serene journey through one of the region’s most iconic landscapes.
