Pahalgam, February 12,2026- The picturesque Aru Valley in Pahalgam came alive with excitement as the Aru Valley Winter Festival was celebrated with great enthusiasm, highlighting the region’s rich cultural heritage, winter sports, and tourism potential. The festival drew locals, tourists, and adventure enthusiasts from across the country.
Organized by local authorities and tourism departments, the Aru Valley Winter Festival 2026 featured a vibrant mix of traditional Kashmiri culture, handicrafts, and local cuisine. Visitors were treated to folk performances, music, and dance, offering an authentic glimpse into the lifestyle and traditions of South Kashmir.
Winter sports enthusiasts enjoyed skiing, snowboarding, and ice skating events, showcasing Aru Valley as a prime destination for adventure tourism. Officials emphasized that festivals like these not only promote the tourism sector in Jammu & Kashmir but also create opportunities for local businesses and artisans.
Speaking at the event, organizers highlighted the importance of Aru Valley as a winter tourism hub, stating that such celebrations boost both domestic and international tourist inflow, while also promoting South Kashmir’s natural beauty and cultural richness.
The festival successfully combined sports, culture, and tourism promotion, reflecting the government’s efforts to position South Kashmir as a year-round tourist destination. Visitors expressed their admiration for the scenic beauty of Aru Valley, calling it a must-visit winter destination in India.
