Kashmir emerges as a preferred weekend getaway, boosting tourism and local economy
Srinagar, June 23,2026- Kashmir is witnessing a remarkable transformation in its tourism landscape, evolving from a once-in-a-lifetime destination into a favored weekend retreat for travelers from across India. Improved connectivity, enhanced infrastructure, and faster travel options are encouraging tourists to make shorter yet more frequent visits to the Valley, providing a substantial boost to the […]
Young Golfers Shine at Pahalgam Golf Course
Pahalgam, June 7,2026- The scenic Pahalgam Golf Course came alive with youthful energy and sporting enthusiasm as the Indian Junior Golf Carnival 2026 commenced amid the breathtaking landscapes of south Kashmir. The prestigious event has attracted talented young golfers from different parts of India, providing a platform for emerging players to display their skills and […]
Pahalgam witnesses tourist surge as heatwave drives visitors to Kashmir
Srinagar, June 2,2026- As several parts of India continue to grapple with an intense heatwave, the cool climate and scenic landscapes of Kashmir are drawing an increasing number of tourists to the Valley. Among the most sought-after destinations, Pahalgam has witnessed a significant surge in visitor arrivals over the past few days, resulting in heavy […]
Kashmir tourism grows with nearly 13 crore visitors
Srinagar, May 12,2026- Jammu and Kashmir is witnessing a historic tourism boom, recording nearly 13 crore tourist visits between 2016 and 2025, reflecting the Union Territory’s growing popularity as one of India’s leading travel destinations. Officials said the tourism sector in Jammu and Kashmir has experienced remarkable growth over the past decade, driven by improved […]
Tourists flock to Kashmir valley for cool weather, praise peaceful atmosphere
Srinagar, April 24,2026-Tourists visiting the picturesque Kashmir Valley have expressed deep appreciation for the region’s warm hospitality, serene environment, and refreshing climate, describing it as a perfect escape from the intensifying summer heat across the country. With temperatures soaring in many parts of India, visitors arriving in popular destinations like Srinagar, Gulmarg, and Pahalgam say […]
Kashmir tourism expands rapidly with improved connectivity and facilities
Srinagar, April 3,2026- Tourism in Kashmir is witnessing a transformative phase, driven by major infrastructure upgrades, policy interventions, and a steady rise in visitor footfall. Known for its breathtaking landscapes and cultural richness, the Valley is rapidly evolving into a year-round tourist destination, attracting both domestic and international travellers. Over the past few years, the […]
South Kashmir tourism shines at Aru Valley Winter Festival
Pahalgam, February 12,2026- The picturesque Aru Valley in Pahalgam came alive with excitement as the Aru Valley Winter Festival was celebrated with great enthusiasm, highlighting the region’s rich cultural heritage, winter sports, and tourism potential. The festival drew locals, tourists, and adventure enthusiasts from across the country. Organized by local authorities and tourism departments, the […]
Betaab valley comes alive with colour and culture at vibrant festival
Pahalgam, February 2026- Betaab Valley buzzed with energy, color, and culture as PDA Tourism, in collaboration with local partners, organized a vibrant cultural festival that drew large crowds of visitors and locals alike. The event showcased the valley’s natural beauty alongside traditional art, music, and cuisine, creating an immersive experience for tourists and residents. The […]
Tourist footfall revives Pahalgam after six months
Pahalgam, December 20,2025-After a prolonged lull of nearly six months, the picturesque hill resort of Pahalgam in south Kashmir has once again begun to bustle with life as tourists return in encouraging numbers, bringing much-needed cheer to locals whose livelihoods depend heavily on tourism. The revival marks a significant turnaround for the famed destination, often […]
J&K CM Omar Abdullah inaugurates tourism fair in Ahmedabad
Kashmir, July 30, 2025– The Chief Minister of Jammu and Kashmir today inaugurated the Travel & Tourism Fair (TTF) in Ahmedabad, aiming to showcase the region’s unparalleled natural beauty, rich cultural heritage, and growing tourism infrastructure. The event served as a strategic platform to promote J&K’s tourism potential to domestic and international travellers. The Chief […]