Tourism boom transforms Jammu & Kashmir as visitor footfall crosses 2.36 crore after Article 370
Srinagar, August 5,2026- Jammu & Kashmir’s tourism sector has witnessed unprecedented growth in the years following the abrogation of Article 370, emerging as one of the strongest drivers of the Union Territory’s economic revival. From approximately 25 lakh tourist visits in 2020 to more than 2.36 crore visitors, the region has experienced a remarkable surge […]
Government approves ₹255 crore for two Unity Malls in Jammu & Kashmir to boost local economy
Kashmir,July 23,2026- In a significant boost to the local economy and the promotion of indigenous products, the Government has approved ₹255 crore for the establishment of two Unity Malls in Srinagar and Jammu. The initiative aims to provide a dedicated platform for local artisans, handloom weavers, handicraft makers, GI-tagged product producers, and regional entrepreneurs to showcase […]
Rajouri empowers women through 3-month Gojri Topi craft training
Rajouri, March 5,2026 – In a bid to promote livelihood opportunities and preserve local handicrafts, the District Administration of Rajouri, in collaboration with the Department of Social Welfare and Handloom & Handicrafts, is set to launch a 3-month Gojri Topi Making Training Programme. The initiative, organised under the Beti Bachao Beti Padhao scheme, aims to […]
Betaab valley comes alive with colour and culture at vibrant festival
Pahalgam, February 2026- Betaab Valley buzzed with energy, color, and culture as PDA Tourism, in collaboration with local partners, organized a vibrant cultural festival that drew large crowds of visitors and locals alike. The event showcased the valley’s natural beauty alongside traditional art, music, and cuisine, creating an immersive experience for tourists and residents. The […]
J&K tableau contingent flagged off for Republic Day Parade–2026
Jammu, January 15,2026-Chief Secretary Atal Dulloo on Thursday flagged off the Jammu and Kashmir tableau contingent for the Republic Day Parade–2026 from Jammu, marking a significant moment of pride for the Union Territory. The tableau will represent J&K at the national celebrations to be held at Kartavya Path, New Delhi, on January 26. The tableau […]
Naya J&K on the global stage: ₹13.5 crore sales at IITF 2025
Kashmir, 28 November 2025 — Jammu & Kashmir made a remarkable impression at the India International Trade Fair 2025, with its pavilion generating ₹13.50 crore in sales and attracting over 6,000 business leads. The showcase highlighted the Union Territory’s vibrant crafts, agro-products, and rapidly expanding entrepreneurial ecosystem, marking a milestone for Naya Jammu & Kashmir. […]
‘Know Your Artisan’: Kashmir Brings Buyers Closer to Craftsmen in Autumn-Themed Exhibition
‘Know Your Artisan’: Kashmir Brings Buyers Closer to Craftsmen in Autumn-Themed Exhibition In the month of October 2025, three day-long editions of ‘Know Your Artisan’ was held in Jammu & Kashmir, said Mussarrat Ul Islam, Director of Handicraft. It is a part of ‘Soulful Kashmir’ which is our brand. We received an overwhelming reponse and […]
J&K shines at IITF 2025: A spectacle of heritage, craft and rising enterprise
Kashmir, November 24,2025: The Jammu & Kashmir Pavilion at the 44th India International Trade Fair (IITF) 2025 came alive with vibrant celebrations as it marked Jammu & Kashmir Day with cultural splendour, artisan pride and entrepreneurial energy. The event witnessed an impressive gathering of dignitaries, senior officials, artisans, and visitors, all celebrating the Union Territory’s […]
J&K Deputy CM Surinder Choudhary unveils Kashmir Haat crafts
Srinagar, October 16, 2025-Deputy Chief Minister Surinder Choudhary inaugurated the Indian Handicrafts exhibition at Kashmir’s Haat, Srinagar , showcasing the rich cultural heritage and traditional artistry of Jammu and kashmir The exhibition brings together artisans and craftsman from across India, featuring a wide range of handcrafted products including pashmina shawls , papier-mache items , wood […]
LG Manoj Sinha joins festive celebrations at J&K Police Diwali Fair in Jammu
Jammu, October 14,2025:Lieutenant Governor Shri Manoj Sinha today graced the Diwali Fair organised by the Jammu and Kashmir Police in Jammu, joining citizens in the vibrant festivities. The fair featured a lively mix of cultural performances, handicraft stalls, food kiosks, and games, drawing families and visitors from across the city. During his visit, the LG […]