SRINAGAR, June 12, 2025 — Chief Minister Omar Abdullah declared that his government is focused on enhancing the tourism experience in Jammu and Kashmir, ensuring visitors leave with a desire to return. Speaking at a public event, Abdullah emphasised tourism’s critical role in the region’s economy and outlined plans to improve infrastructure, safety, and visitor satisfaction.
“Tourists should leave Kashmir with memories that bring them back,” Abdullah said, addressing the impact of a terror attack in Pahalgam on April 22, 2025, which claimed 26 lives and led to widespread cancellations. Despite this, he remained optimistic, stating, “We are working to restore confidence and make J&K a top destination again.”
The government is implementing a multi-faceted strategy, including developing religious tourism circuits like Mata Vaishno Devi and Amarnath Yatra, while promoting adventure and eco-tourism. Over 1,000 tourism-related infrastructure projects were completed in 2024-25, with nine new destinations planned, potentially funded by the World Bank.
To ensure safety, Abdullah has engaged with central authorities for robust measures, stressing that tourism should remain a “conflict-neutral activity.” He highlighted its economic importance, noting, “From taxi drivers to homestay owners, tourism sustains countless livelihoods.” A proposed relief package includes loan deferments for small-scale operators affected by the downturn.
Abdullah advocated for “value tourism” over mass tourism, focusing on quality experiences. He urged the lifting of restrictive travel advisories by Western nations to boost international tourism and proposed a feedback portal linked to his office for tourist suggestions. Sustainable initiatives, such as better waste management in Gulmarg and streamlined ticketing, are also underway.
The Chief Minister noted a surge in border tourism in areas like Uri, Karnah, and Gurez, fueled by the LoC ceasefire. Homestay registrations and infrastructure like the Yatri Niwas at Sharda Temple in Teetwal aim to enhance these areas’ appeal. Events like the Kashmir Marathon and G20 Summit have also helped promote the region.
Abdullah called for collaboration with tour operators and stakeholders, assuring support during a recent Kashmir Chamber of Commerce & Industry meeting. “Kashmiris welcome visitors with open hearts,” he said at a Travel Agents Association of India event, reaffirming the region’s hospitality and commitment to rebuilding its tourism legacy. With 3.5 million tourists in 2024 contributing 7% to J&K’s GDP, the government is determined to drive sustainable growth.
