Lieutenant Governor of Jammu & Kashmir Shri Manoj Sinha inaugurated a three-week long cultural festival Jashn-e-Kashmir. The cultural festival is being organised by the All J&K Folk Artists Association. The aim is to preserve and promote Jammu & Kashmir’s rich cultural heritage, said LG Manoj Sinha. How can a cultural renaissance happen? How can the new dawn of cultural traditions and arts be achieved? Everyone needs to think on these lines and policies need to be made along these thoughts. In the New Kashmir, these cultural groups will be the engines of change, he said. For the local theatre artists too, massive efforts needs to be put in for their exposure. He also highlighted the efforts being made to document and preserve folk treasures of songs and tales. He observed that we have taken steps to reconnect the youth to their roots and provide an environment and a forum to folk artists and visual artists to showcase our shared goals and values. Speaking on the occasion, the Lt Governor said, we are witnessing cultural revival in J&K and several schemes have been initiated for promoting folk arts. The J&K administration will work for the artists and for the preservation of art and its progress. This will be the commitment and it will be assured by the administration. ‘Ek Bharat Shreshth Bharat’ is a priceless tradition and let us all work together for the preservation of India’s heritage, said the LG. Adding further, he said the administration will see to it that the artists are enabled and to bring happiness in their lives. It will be our priority to see that every artist and craftspeople lead their life with dignity, said LG Manoj Sinha.