Preparations are in full swing for the three-day Basohli Utsav, scheduled to be held from October 19 to 21 in Basohli, Kathua district. Deputy Commissioner Kathua Rajesh Sharma reviewed the arrangements and directed the concerned departments to ensure proper facilities and visitor amenities for the successful conduct of the festival. The festival aims to showcase Basohli’s rich tourism potential, traditional art, vibrant culture and historical heritage while attracting more tourists to the region. The event is expected to provide a platform for local artisans from different parts of Kathua district to display their skills, traditional crafts and artistic creations. Special emphasis will be placed on promoting local handicrafts and preserving traditional art forms by encouraging young people to learn these skills and explore opportunities for sustainable livelihoods. Visitors and art enthusiasts from outside the region will also have opportunities to learn from local artisans. An investor summit and showcasing activities are also planned to highlight the district’s cultural assets and economic potential. The initiative is expected to strengthen tourism, support local craftsmanship and create new opportunities for employment and income generation. Basohli Utsav is an important initiative to promote the region’s unique identity, encourage cultural preservation and position Basohli as an attractive destination for tourists, artists and investors.
