Bhaderwah, January 5,2026-Farmers of the Bhaderwah Valley have emerged as pioneers of the Purple Revolution by adopting large-scale lavender cultivation, transforming the region’s agricultural landscape. The farming community has expressed hope that the upcoming Union Budget will further strengthen the CSIR-Aroma Mission, which has played a key role in promoting aromatic crop cultivation in the region.
Over 4,000 farmers in Bhaderwah have successfully shifted from traditional maize farming to lavender cultivation, a transition that has resulted in higher incomes and national recognition. The initiative has not only improved livelihoods but has also encouraged sustainable farming practices and diversification of agriculture in the hilly terrain of Jammu & Kashmir.
Lavender cultivation has positioned Bhaderwah as an emerging hub for aromatic and essential oil production, contributing to India’s growing aromatic and medicinal plant industry. Farmers noted that continued policy support, market linkages, and investment in processing infrastructure would help expand cultivation, promote agro-entrepreneurship, and further strengthen the local economy.
The success of the Purple Revolution in Bhaderwah is being seen as a model for sustainable rural development, showcasing how innovation and government support can transform traditional farming practices.
