Srinagar, September 8, 2025: The short film Plastic Shahmaar (Plastic Monster), directed by Ajaz Dar , Marzia, Peerzada Shoaib, and Pakeeza Qureshi, has garnered attention for its powerful depiction of plastic pollution’s devastating effects on the River Kishanganga in Gurez, Jammu and Kashmir. Released on YouTube, the film sheds light on the environmental challenges facing this pristine river, which flows through the scenic Gurez Valley, and calls for urgent action to address plastic waste and preserve the region’s ecological balance.The film, supported by the Indian Army’s Chinar Corps and Additional Directorate General of Public Information , portrays the River Kishanganga as a vital lifeline for local communities, now threatened by plastic pollution.Through compelling visuals and storytelling, Plastic Shahmaar highlights how plastic waste disrupts aquatic ecosystems, harms wildlife, and affects the livelihoods of residents dependent on the river. The narrative underscores the need for community-driven initiatives and stricter waste management policies to combat environmental degradation.
Directors Ajaz Dar, Marzia, Peerzada Shoaib, and Pakeeza Qureshi collaborated to bring this pressing issue to the forefront, blending local perspectives with a universal call for sustainability. The film has resonated with audiences, sparking discussions on social media about the importance of protecting J&K’s natural resources. The Indian Army’s involvement reflects its commitment to environmental conservation, complementing its efforts in community welfare and security.Plastic Shahmaar aligns with broader efforts in J&K to address environmental challenges, including recent flood relief operations and initiatives like TB Mukt Bharat Abhiyan, which emphasize community resilience. The film serves as a wake-up call, urging residents, policymakers, and organizations to adopt sustainable practices to safeguard the River Kishanganga and Gurez’s fragile ecosystem.
