‘Plastic Shahmaar’ exposes plastic pollution threat to River Kishanganga in Gurez
Srinagar, September 8, 2025: The short film Plastic Shahmaar (Plastic Monster), directed by Ajaz Dar , Marzia, Peerzada Shoaib, and Pakeeza Qureshi, has garnered attention for its powerful depiction of plastic pollution’s devastating effects on the River Kishanganga in Gurez, Jammu and Kashmir. Released on YouTube, the film sheds light on the environmental challenges facing this pristine […]
Kashmir tourism: A delicate balance between growth and green goals
Srinagar — Often referred to as the “Paradise on Earth,” Kashmir has long captivated travelers with its breathtaking landscapes, snow-capped peaks, serene lakes, and rich cultural tapestry. As tourism bounces back post-pandemic, the region has witnessed a significant influx of domestic and international tourists, bringing renewed economic momentum to Jammu and Kashmir’s tourism sector. According […]
Tourism directorate launches plantation drive at TRC Srinagar
Srinagar, March 22, 2025 – In a bid to promote environmental sustainability and enhance the eco-tourism appeal of Jammu and Kashmir, the Directorate of Tourism, Kashmir, in collaboration with the Eco Tourism Society of Kashmir, organised a plantation drive at the Tourist Reception Centre in Srinagar . The event, which took place on Saturday afternoon, […]