Saras Aajeevika Mela celebrates craft & cuisine
Jammu, Feburary 11,2026- The Saras AAJEEVIKA Mela concluded successfully, celebrating the rich craft, culture, and cuisine of Jammu & Kashmir. The event, held under the JKRLM UMEED project, featured a special segment, ‘Umeed Ka Zaika’, which showcased traditional delicacies and culinary heritage from various districts of the region. Artisans and craftsmen from across the Union […]
UMEED scheme empowers rural women in Kathua, boosts self-employment
Kathua, In a significant step towards promoting self-employment and women empowerment, the UMEED Scheme is enabling rural women in Kathua district to earn sustainable livelihoods through collective entrepreneurship. Under the initiative, a self-help group (SHG) comprising around 100 women from Village Palli has successfully ventured into small-scale businesses such as pickle-making and vegetable processing. These […]
Healing heritage, empowered futures: Kupwara women revive Nishta
Kupwara, November 25,2025: Women in Thandipora Dardpora, Kupwara, are turning an age-old cultural practice into a powerful tool for empowerment. By producing Nishta, a traditional herbal remedy long trusted for pregnancy care, post-natal healing, and back pain relief, these women are not only preserving heritage but also generating sustainable livelihoods. Supported by the Jammu & […]
Lakhpati Didi Shakti Sharma leads Mushroom farming revolution in Kathua
Kathua , November 21,2025: In a remarkable story of rural entrepreneurship, Lakhpati Didi Shakti Sharma from village Palli, Kathua has emerged as a shining example in mushroom cultivation. Beginning her journey with just 100 mushroom bags four years ago, she now manages an impressive 4,000 bags, producing nearly one quintal of mushrooms daily, marking a […]
Aamina Rashid: Milking empowerment in Kupwara
Kupwara, October 25, 2025: In a remarkable example of women-led entrepreneurship, Aamina Rashid from Handwara is transforming rural livelihoods through her Dairy Farmer Producer Organization (FPO), which has united over 180 women across the region. Her initiative, rooted in the heart of Kupwara district, collects more than 500 liters of milk daily, creating a sustainable […]
Empowering women entrepreneurs through SHGs at SARAS Mela
Srinagar, October 18,2025: Jaipur-based specially-abled entrepreneur couple Shanti and Rekha, during an interview with KashmirLife’s correspondent Maleeha Sofi at the SARAS Mela here, told how they started and run successful textile enterprises. The entrepreneurs, having created a Self-Help Group (SHG), not only set up their own business but also guide and empower other women to […]
SARAS Mela 2025 sees record sales, becomes social revolution in J&K
Srinagar, October18,2025: SARAS Mela 2025 ended on a high note with Kerala products and Kishtwar and UP stalls selling at the peak. Organised jointly by the J&K Rural Development & Panchayati Raj (RDDPR) Department, the fair was a chance to bring into the limelight the increasing role of Self-Help Groups (SHGs) in empowerment of entrepreneurship […]
SARAS Mela 2025: Empowering women entrepreneurs
Srinagar, October 09, 2025 – In a resounding endorsement of women empowerment and rural entrepreneurship, Minister for Agriculture Production, Rural Development, Panchayati Raj, Cooperative, and Election Departments, Javid Ahmad Dar, today inaugurated the SARAS Mela at Sher-e-Kashmir Park here, hailing it as a vital platform for rural women entrepreneurs to showcase their skills, forge market linkages, and bolster livelihood opportunities. Organised by the J&K Rural Livelihoods Mission under […]
J&K Bank, Grameen Bank fuel 2673 SHGs with Rs 100 Cr at JKRLM’s SARAS Mela
Srinagar, October 09, 2025 – In a significant push towards women empowerment and rural financial inclusion, J&K Bank and its sponsored entity J&K Grameen Bank have collectively disbursed Rs 100 Cr in loans to 2673 SHGs (Self-Help Groups) operating under the JKRLM (Jammu & Kashmir Rural Livelihoods Mission). This milestone marks the culmination of a rigorous month-long campaign designed to bolster self-help groupsand align with the Government’s vision of fostering women-led entrepreneurship and sustainable livelihoods across the Union Territory.The disbursement […]
SARAS AAJEVIKA Kashmir 2025: Empowering rural women, weaving dreams
Srinagar, October 2, 2025 – In a resounding celebration of rural artistry, cultural heritage, and entrepreneurial spirit, the Jammu and Kashmir Rural Livelihood Mission (JKRLM) is gearing up to host SARAS AAJEVIKA Kashmir 2025. This dynamic 11-day exhibition, themed “A Journey of Economic Empowerment Embarked by Rural Businesswomen,” promises to transform Shere-i-Kashmir Park into a kaleidoscope of […]