From 70 trays to 500: Kashmir’s ‘Mushroom Man’ Gauhar Ali Lone builds success through integrated farming

Gulmarg, November 10,2026- In an inspiring example of entrepreneurship, innovation and self-reliance, Gauhar Ali Lone, a resident of Tangmarg in Baramulla district, has emerged as a successful mushroom cultivator and integrated farming entrepreneur, earning recognition across the Kashmir Valley as the “Mushroom Man” and “Mushroom King”. Through dedication, hard work and the effective utilisation of […]
Reasi Family Keeps Generations-Old Tradition of Handmade Diyas Alive

Inspired by Prime Minister Narendra Modi’s ‘Vocal for Local’ initiative, Rahul and his family in Jammu and Kashmir’s Reasi district are preserving a generations-old tradition of making handmade earthen diyas. For the family, diya-making is not merely a source of livelihood but also an integral part of their cultural identity and heritage. Passed […]
SARAS Mela 2026: Celebrating Women Entrepreneurs in Srinagar

Srinagar is witnessing a vibrant celebration of India’s rich cultural heritage, traditional craftsmanship and regional cuisines with the ongoing SARAS Aajeevika Mela 2026. Organised by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM), UMEED, under the Department of Rural Development and Panchayati Raj, the ten-day exhibition brings together more than 200 women entrepreneurs and Self-Help […]
Women’s self-help groups shine at SARAS Mela, showcase entrepreneurship and traditional crafts

Srinagar , November 4, 2026- Women’s Self-Help Groups (SHGs) are emerging as a major attraction at the SARAS Mela in Srinagar, showcasing their entrepreneurial skills, traditional craftsmanship and locally produced products while highlighting the growing role of women in rural economic development. Organised as a platform for rural women entrepreneurs and Self-Help Groups, the SARAS […]
From graduate to successful entrepreneur: Jameel Yaseen Bhat turns beekeeping into a growing business in Kashmir

Kupwara , November 4, 2026-Kashmir’s emerging entrepreneurial spirit is finding expression in the inspiring journey of Jameel Yaseen Bhat, a graduate who chose self-employment over conventional career paths and transformed beekeeping into a growing business. His journey reflects the changing mindset of young people in Jammu and Kashmir, where innovation, determination and entrepreneurship are opening […]
Gulpur youth sets an example in self-employment through National Livestock Mission

Kashmir , October 27,2026-A young entrepreneur from Gulpur, a border village in Jammu and Kashmir, is setting an example of self-employment and entrepreneurship by establishing a poultry farming unit under the National Livestock Mission (NLM). Faizan Ali’s initiative highlights how government-supported schemes and institutional financial assistance can help rural youth explore livelihood opportunities and work […]
KVK Pulwama Promotes Modern Farming Through Scientific Training
The Krishi Vigyan Kendra (KVK) in Pulwama, Jammu and Kashmir, is playing an important role in promoting modern and scientific agricultural practices through training and skill development programmes. These initiatives aim to empower students, agricultural workers and rural youth with practical knowledge of advanced farming techniques. During the training programmes, participants learn about various […]
PMEGP Scheme Empowers Rural Entrepreneurs in Rajouri, Jammu and Kashmir
Government schemes are creating new opportunities for youth and aspiring entrepreneurs in Jammu and Kashmir, helping them achieve financial independence through self-employment. In Rajouri district, a printing unit established with support from the Prime Minister’s Employment Generation Programme (PMEGP) is emerging as an example of rural entrepreneurship and local economic development. The entrepreneur […]
Rajouri’s Rural Poultry Success Story
The poultry project established under the Holistic Agriculture Development Programme (HADP) in Ghamir Parmana, Rajouri, is emerging as a shining example of rural entrepreneurship and employment generation. With an investment of approximately ₹1.10 crore, the project has established a modern poultry unit equipped with 3,000 parent stock and a hatchery facility. It is […]
NRLM: Empowering Rural Women Through Self-Help Groups and Sustainable Livelihoods
JKRLM is transforming the lives of rural women by helping them build financial independence and sustainable livelihoods through Self-Help Groups (SHGs). For women like those from the Ali Sham group, joining the initiative in 2016 became the beginning of a new journey toward self-reliance. Through the National Rural Livelihoods Mission (NRLM), the group received […]