South Kashmir tourism shines at Aru Valley Winter Festival
Pahalgam, February 12,2026- The picturesque Aru Valley in Pahalgam came alive with excitement as the Aru Valley Winter Festival was celebrated with great enthusiasm, highlighting the region’s rich cultural heritage, winter sports, and tourism potential. The festival drew locals, tourists, and adventure enthusiasts from across the country. Organized by local authorities and tourism departments, the […]
Betaab valley comes alive with colour and culture at vibrant festival
Pahalgam, February 2026- Betaab Valley buzzed with energy, color, and culture as PDA Tourism, in collaboration with local partners, organized a vibrant cultural festival that drew large crowds of visitors and locals alike. The event showcased the valley’s natural beauty alongside traditional art, music, and cuisine, creating an immersive experience for tourists and residents. The […]
Tourist footfall revives Pahalgam after six months
Pahalgam, December 20,2025-After a prolonged lull of nearly six months, the picturesque hill resort of Pahalgam in south Kashmir has once again begun to bustle with life as tourists return in encouraging numbers, bringing much-needed cheer to locals whose livelihoods depend heavily on tourism. The revival marks a significant turnaround for the famed destination, often […]
J&K CM Omar Abdullah inaugurates tourism fair in Ahmedabad
Kashmir, July 30, 2025– The Chief Minister of Jammu and Kashmir today inaugurated the Travel & Tourism Fair (TTF) in Ahmedabad, aiming to showcase the region’s unparalleled natural beauty, rich cultural heritage, and growing tourism infrastructure. The event served as a strategic platform to promote J&K’s tourism potential to domestic and international travellers. The Chief […]