‘Vocal for Local’ gives new life to traditional pottery in Rajouri

Rajouri, August 13,2026- The ‘Vocal for Local’ initiative is giving fresh impetus to traditional pottery in Rajouri, helping local artisans preserve their age-old craft while creating sustainable livelihood opportunities. In Bhatta village of Rajouri, potter Noor Hussain is keeping the traditional art of making earthen utensils alive. For nearly two decades, he has been practising […]
Government approves ₹255 crore for two Unity Malls in Jammu & Kashmir to boost local economy

Kashmir,July 23,2026- In a significant boost to the local economy and the promotion of indigenous products, the Government has approved ₹255 crore for the establishment of two Unity Malls in Srinagar and Jammu. The initiative aims to provide a dedicated platform for local artisans, handloom weavers, handicraft makers, GI-tagged product producers, and regional entrepreneurs to showcase […]
GI-Tagged Kani Shawls get entrepreneurial boost as young artisans launch start-up in Kupwara

Kupwara, July 11,2026- In a major boost to the preservation and promotion of Kashmir’s renowned Kani weaving craft, a group of trained artisans has launched a start-up venture at Tootgund, Handwara, in Kupwara district. The initiative has begun operations with six handlooms and employs more than 10 skilled artisans, creating new livelihood opportunities while carrying […]
Handicrafts & handloom sale concludes successfully at Kashmir Haat

Srinagar, 27, February 2026- The two-day Handicrafts & Handloom Sale held at Kashmir Haat in Srinagar concluded on a high note, drawing enthusiastic participation from visitors and artisans alike. The event celebrated the timeless artistry of the Valley and highlighted the rich legacy of Kashmir’s handicrafts and handloom sector. The exhibition showcased a diverse range […]
First-Ever Tawi boat festival ushers a new era for Jammu tourism

Jammu, January 30,2026- The first-ever Tawi Boat Festival has been inaugurated, marking a vibrant new chapter in Jammu’s tourism landscape. The festival showcases the scenic beauty of the Tawi River and highlights the rich cultural heritage of the region, drawing attention from tourists and locals alike. The initiative reflects the vision of the Modi government […]
Pheran: More than fabric, A symbol of Kashmiri identity

Srinagar | In the chilly valleys of Kashmir, the Pheran is more than just a garment—it is a living symbol of the region’s rich cultural heritage and identity. Worn traditionally during the harsh winters, the Pheran embodies centuries of craftsmanship, history, and local customs that continue to thrive in the present day. For generations, families […]
Mir Abdul Majid: Crafting Kashmir’s legacy one Aari stitch at a time

Srinagar, October 17,2025: Master craftsman Mir Abdul Majid remains engaged in safeguarding Kashmir’s rich cultural heritage with his own beautiful Aari embroidery, a time-honoured art that is acclaimed for its beautiful needlework and artistic refinement. Hailing from Srinagar, Majid learned how to master the Aari technique over years, which involves very intricate hand embroidery on […]
Specially-abled artists shine with Sozni embroidery at craft bazaar

Srinagar, October 17,2025: Craft Bazaar organised at University of Kashmir saw massive interest as specially-abled artisans showcased their beautiful Sozni embroidery, which was a huge hit among visitors and dignitaries alike. The event, though organised by NIFT Srinagar, gave opportunity to specially-abled artisans to bring forth their talent, creativity, and expertise, as differently-abled artisans’ capability […]
J&K LG Manoj Sinha in Kalmykia to pay homage to Lord Buddha’s Relics in Elista

Kashmir, October 17,2025:Jammu and Kashmir Lieutenant Governor Manoj Sinha arrived in Elista, Kalmykia, as the head of an Indian delegation to pay homage to the sacred relics of Lord Buddha. The visit comes in line with India’s commitment to promoting Buddhist heritage and cultural diplomacy. During the visit, LG Manoj Sinha will take an audience […]
Veshow Festival brings Kulgam’s heritage and folk rhythms to life

Kulgam, October 17,2025: The scenic district of Kulgam came alive with colours , culture and music as the Veshow festival celebrated the regions rich heritage folk music and rural traditions. The event organised to promote local art , culture and tourism drew enthusiastic participation from residents , artists and visitors Traditional folk performances , handicraft […]