Purple revolution drives prosperity across Jammu & Kashmir, empowering thousands of farmers
Pulwama, June 23,2026- The vibrant purple fields of lavender spreading across Jammu and Kashmir are not only transforming the landscape but also creating new avenues of prosperity for rural communities. What began as an innovative agricultural initiative has evolved into a thriving “Lavender Economy,” connecting nearly 4,000 farmers to high-value markets and generating sustainable livelihoods […]
Lavender festival 2026 to be held in Bhaderwah valley on June 6-7
Bhaderwah, May 30 ,2026- The picturesque Bhaderwah Valley in Jammu and Kashmir is set to host the Lavender Festival 2026 on June 6 and 7, showcasing the region’s growing success in lavender cultivation and agri-tourism. The festival aims to promote lavender farming, attract tourists, and highlight the economic opportunities emerging from aromatic crop cultivation in […]
Udhampur farmers join Bhaderwah’s Lavender revolution
Udhampur, November 12,2025 — In a significant step towards empowering rural communities and enhancing farmers’ income, 40 farmers from Moungri, Udhampur were flagged off for a lavender cultivation training programme in Bhaderwah under the Government of India’s Aroma Mission. The initiative, part of the Purple Revolution, aims to promote high-value aromatic crops, generate employment opportunities […]