CM Omar calls for artificial snow to boost Gulmarg as Global Ski hub
Srinagar, February 24,2026 – Chief Minister Omar Abdullah has called for the introduction of artificial snow-making facilities in Gulmarg to strengthen its position as a premier global ski destination. Highlighting Gulmarg’s growing reputation among winter sports enthusiasts, the Chief Minister emphasized the need for advanced infrastructure to ensure a longer and more reliable skiing season, […]
Gulmarg Winter Games now recognised as National Festival
Gulmarg, February 24,2026- The Gulmarg Winter Games have officially been recognized as a national festival, announced by the Lieutenant Governor of Jammu & Kashmir, Manoj Sinha. This move elevates the region’s winter sports event to a prestigious platform, attracting nationwide attention and boosting tourism in the picturesque hill station of Gulmarg. A Boost for Winter […]
Winter tourism in Pahalgam soars with Betaab valley snow festival
Pahalgam, February 12,2026 — Betaab Valley came alive with excitement as the #Jashn-e-Betaab Valley Snow Festival was celebrated to promote winter tourism in the region. The festival featured a wide range of snow-based activities, attracting tourists, locals, and adventure enthusiasts from across the country. Organized by PDA Tourism in collaboration with local partners, the event […]
Betaab valley comes alive with colour and culture at vibrant festival
Pahalgam, February 2026- Betaab Valley buzzed with energy, color, and culture as PDA Tourism, in collaboration with local partners, organized a vibrant cultural festival that drew large crowds of visitors and locals alike. The event showcased the valley’s natural beauty alongside traditional art, music, and cuisine, creating an immersive experience for tourists and residents. The […]
Record pilgrimage at Mata Vaishno Devi Shrine in 2025 with 70 Lakh+ visitors
Katra, January 6,2026: The Mata Vaishno Devi Shrine witnessed an unprecedented surge in pilgrim footfall in 2025, with over 70 lakh devotees paying obeisance at the sacred site this year. The shrine continues to attract spiritual seekers from across India and abroad, reaffirming its status as one of the country’s most revered Hindu pilgrimage destinations. […]
J&K LG Manoj Sinha inaugurates J&K Bank 2026 wall and table calendars
Jammu, December 30 ,2025-Lieutenant Governor of Jammu & Kashmir, Shri Manoj Sinha, unveiled J&K Bank’s Wall and Table Calendars for 2026 at Lok Bhavan, Jammu, celebrating the region’s natural and cultural heritage. The Wall Calendar 2026 is themed “Rivers of J&K and Ladakh”, highlighting the vital role rivers play in sustaining life, ensuring food security, […]
Smooth landings ahead: Enhanced ILS keeps Srinagar flights on track
Srinagar, November 22,2025 – The Srinagar Airport is set to witness smoother operations with the recent upgrade of its Instrument Landing System , ensuring that flights to and from Srinagar remain largely unaffected during adverse weather conditions. The enhanced ILS at Sgr Airport is expected to significantly reduce flight cancellations and delays, benefiting both tourists […]
Tourist from Lucknow enchants over Kashmir’s beauty and hospitality
Srinagar, November 15,2025: A tourist from Lucknow has expressed her awe and admiration following a recent trip to Kashmir, revealing how deeply she fell in love with the valley’s breathtaking landscapes and the warm hospitality of the local people. Speaking about her journey, she said the experience was unforgettable, praising the serene surroundings, pristine natural […]
Promoting sustainable tourism for domestic and international visitors
Jammu, October 4,2025:In a move aimed at enhancing tourism infrastructure and visitor experiences, the Jammu & Kashmir administration has launched the Tourist Survey 2025. The initiative seeks to gather comprehensive data on tourist preferences, travel patterns, and feedback to strengthen the region’s tourism sector. Officials highlighted that the survey is part of ongoing efforts to […]
Kashmir Marathon 2025: Registrations open Soon!
Srinagar, Jammu & Kashmir – The breathtaking Kashmir Valley is set to host the Second Edition of the Kashmir Marathon, an international athletic event that promises to blend endurance, culture, and unparalleled natural beauty. Following the resounding success of its inaugural edition in 2024, the marathon is back to captivate runners and spectators alike. Registrations for the […]
Adventure tourism soars in Reasi as white-water rafting takes centre stage on Chenab River
Reasi, Jammu & Kashmir – March 23, 2025– Nestled amidst the breathtaking landscapes of Jammu & Kashmir, Reasi is fast emerging as a must-visit destination for thrill-seekers and nature lovers alike. Adventure enthusiasts from across India and beyond are flocking to this scenic district to experience the exhilaration of white-water rafting on the mighty Chenab […]
Snow chaos in Gulmarg : Fresh snowfall triggers traffic jams on Highway
Gulmarg, Baramulla: The serene slopes of Gulmarg, Jammu and Kashmir, turned chaotic on Saturday as fresh snowfall overnight led to significant traffic disruptions along the Srinagar-Gulmarg highway. The picturesque tourist destination, blanketed in a new layer of snow, saw an influx of visitors eager to witness the winter spectacle, only to be met with snarled […]