J&K shines at IITF 2025: A spectacle of heritage, craft and rising enterprise
Kashmir, November 24,2025: The Jammu & Kashmir Pavilion at the 44th India International Trade Fair (IITF) 2025 came alive with vibrant celebrations as it marked Jammu & Kashmir Day with cultural splendour, artisan pride and entrepreneurial energy. The event witnessed an impressive gathering of dignitaries, senior officials, artisans, and visitors, all celebrating the Union Territory’s […]
Kashmir’s Saffron Queen Goes Global
Pampore, Jammu and Kashmir, June 14, 2025 – Noushaba Jeelani, widely recognized as the ‘Saffron Queen of Kashmir,’ has redefined the saffron industry with her brand Noush, blending cultural heritage with a mission of women’s empowerment. By exporting premium, GI-tagged Kashmiri saffron to Europe and the Middle East, Jeelani has revitalized a traditional crop while […]