Sonamarg, March 17, 2025– The picturesque hill station of Sonamarg in Jammu and Kashmir’s Ganderbal district has witnessed a remarkable increase in tourist arrivals during the first two months of 2025, with over 1.33 lakh visitors flocking to the region. This surge, reported by local authorities, underscores the growing appeal of Sonamarg as a premier destination for nature lovers and adventure enthusiasts, largely fueled by transformative infrastructure projects like the recently inaugurated Sonamarg Tunnel.
Nestled in the heart of Central Kashmir, Sonamarg—known for its snow-capped peaks, lush meadows, and serene beauty—has long been a draw for tourists. However, its accessibility has historically been hampered by harsh winters and landslide-prone routes. The completion of the Sonamarg Tunnel, a 12-kilometer marvel constructed at a cost of Rs 2,700 crore, has changed that narrative. Inaugurated earlier this year, the tunnel slashes travel time between Srinagar and Sonamarg from an hour to just 15 minutes, bypassing treacherous stretches and making the resort a year-round destination.
Local officials attribute the influx of 1.33 lakh tourists—recorded between January and February 2025—to this game-changing infrastructure. “The Sonamarg Tunnel has opened up new possibilities,” said a spokesperson from the Jammu and Kashmir Tourism Department. “It’s not just about accessibility; it’s about positioning Sonamarg as a top choice for those seeking natural beauty and adventure, even in winter.” The region’s potential as a ski resort is also being tapped, with plans underway to develop facilities that could rival established winter sports hubs.
The numbers tell a compelling story: compared to previous years, the early 2025 figures mark a significant uptick, reflecting both domestic and international interest. Visitors from across India and beyond have been drawn to Sonamarg’s fresh snowfall—over a foot recorded this season—and improved road connectivity. The Sonamarg Development Authority (SDA) has worked diligently to match this demand with enhanced facilities, ensuring tourists experience the region’s charm without logistical hurdles.
While the economic boost is undeniable, with local businesses thriving amid the tourist boom, the transformation signals a broader shift for Jammu and Kashmir. The tunnel and allied projects align with the Union Territory’s push to elevate its tourism profile, making once-remote destinations more reachable. As Sonamarg emerges as a beacon for nature lovers and adventurers alike, 2025 promises to be a landmark year for this Himalayan gem.