Srinagar, February 11,2026: Popular social media influencer Shafia Banoo has urged locals to explore and promote local tourist destinations across Jammu & Kashmir, emphasizing the importance of supporting regional tourism and showcasing hidden gems within the Union Territory.
Through her social media platforms, Shafia Banoo highlighted the beauty of offbeat tourist spots in J&K, encouraging residents to rediscover scenic landscapes, heritage sites, and cultural attractions in their own backyard. She noted that promoting local tourism in Jammu & Kashmir not only strengthens the economy but also generates employment opportunities for local communities.
The influencer stressed that with the growing impact of digital content creators and travel influencers, social media can play a powerful role in boosting domestic tourism and raising awareness about lesser-known destinations.a
Tourism stakeholders believe that such initiatives by influencers like Shafia Banoo help amplify the message of sustainable travel, responsible tourism, and community-based tourism development in the region.
