Kashmir , December 26,2025- Pahalgam, one of Kashmir’s most picturesque tourist destinations, witnessed a powerful symbol of resilience and revival as it hosted the Winter Festival 2025, marking a renewed spirit of hope after a challenging year marked by a Pakistan-backed terrorist attack.
The scenic town came alive with colour, culture, and celebration as the Winter Carnival attracted locals, tourists, and stakeholders from across the Valley. The festival aimed to restore confidence, promote tourism, and highlight Pahalgam’s enduring charm as a safe and welcoming destination.
Organised by the local administration in collaboration with the Tourism Department, the carnival featured cultural performances, traditional Kashmiri music, local handicrafts, winter cuisine stalls, and recreational activities tailored for visitors of all ages. Artists and performers showcased Kashmir’s rich heritage, while local entrepreneurs and artisans benefited from increased footfall.
Officials said the Winter Festival was not just a cultural celebration but a strategic step towards tourism revival, employment generation, and community engagement. “Pahalgam has faced adversity, but the response today shows resilience and unity. This festival reflects our collective determination to move forward,” an official said.
Tourists visiting Pahalgam expressed appreciation for the festive atmosphere and improved arrangements. Many said the event reinforced their confidence in Kashmir as a winter tourism destination, especially during the peak snowfall season.
The Winter Festival 2025 stands as a reminder that Pahalgam is rebuilding, resilient, and open to the world, sending out a strong message that peace, culture, and hospitality continue to define the spirit of Kashmir despite past challenges.

