Srinagar, March 9,2026 – The scenic Kashmir Valley continued to attract a large number of visitors in 2025, with 11.16 lakh tourists, including 22,993 foreign nationals, travelling to the region during the year, according to official data.
Tourism officials said the figures highlight the Valley’s enduring appeal as one of India’s most popular travel destinations. Known for its breathtaking landscapes, snow-clad mountains, and serene lakes, Kashmir remains a major draw for both domestic and international travellers.
Popular tourist destinations such as Gulmarg, Pahalgam, and Sonamarg witnessed significant tourist footfall throughout the year. These destinations are widely known for winter sports, scenic beauty, and adventure tourism activities.
Officials from the Jammu and Kashmir Tourism Department said that domestic travellers formed the majority of visitors, while foreign tourists from several countries also explored the Valley’s natural and cultural attractions.
The tourism sector plays a crucial role in the economy of Kashmir Valley, providing livelihoods to thousands of people involved in hospitality, transport, handicrafts, and local businesses. Stakeholders in the tourism industry said the steady flow of visitors has helped boost economic activity across the region.
Authorities have been working to strengthen tourism infrastructure by improving connectivity, promoting lesser-known destinations, and organising tourism-related events to attract more visitors. Efforts are also being made to enhance facilities for travellers and ensure a safe and pleasant experience for tourists.
Tourism experts believe that with continued promotion and improved infrastructure, the Valley is likely to witness further growth in tourist arrivals in the coming years.
