Srinagar, April 3, 2025 — The vibrant mustard fields lining the Srinagar-Jammu highway have become an unexpected magnet for tourists, transforming the journey between these two cities into a visual spectacle. Visitors are stopping to capture photographs of the golden blooms set against the lush green valley, praising Kashmir’s unmatched beauty and urging others to experience what they describe as “India’s crown” and a “true paradise.”
Over the past two weeks, hundreds of travelers have been enchanted by the striking contrast of mustard fields in full bloom, their vivid yellow hues stretching across the landscape like a natural canvas. Locals report that tourists frequently pull over to soak in the serene beauty, with many comparing the scene to iconic Kashmir destinations like Dal Lake, Pahalgam, and Gulmarg. Mohammad Sultan, a resident of Awantipora, noted, “Tourists stop daily, enjoying the fields as much as they do other famous spots. Even those heading to Gulmarg pause to admire this charm.”
The fields, framed by the distant snow-capped Himalayas, have become a photographer’s delight, with travellers snapping pictures to share on social media, further amplifying the region’s allure.
Tourists expressed awe at Kashmir’s natural splendour, calling it a must-visit destination. “This is paradise on earth,” said one traveler. “Everyone should come see this beauty for themselves.” The enthusiasm reflects Kashmir’s growing appeal as a springtime destination, with its mustard fields adding a fresh draw to the valley’s already rich tapestry of attractions.
The surge in visitors to these fields underscores the region’s tourism boom, with Jammu and Kashmir welcoming over 2.35 crore tourists in 2024, according to official data. The mustard fields, blooming vibrantly from March to April, have emerged as an unplanned yet powerful attraction, boosting local pride and encouraging impromptu stops along the highway. Local vendors have also benefited, offering refreshments like kehwa and Kashmiri snacks to travelers pausing to enjoy the view.
As spring paints Kashmir in vivid colours, the mustard fields along the Srinagar-Jammu highway are proving that even the simplest landscapes can captivate hearts. For those planning a visit, locals and tourists alike recommend adding these blooming vistas to the itinerary—a fleeting yet unforgettable glimpse of Kashmir’s timeless beauty.