Yasha Mudgal, the Commissioner Secretary for Tourism in Jammu and Kashmir, emphasised the immense potential of the region as a multifaceted tourism destination. She noted that Jammu and Kashmir encompasses a rich tapestry of histories, making it an ideal setting for a variety of tourism experiences. Under the visionary leadership of the Honourable LG Shri Manoj Sinha, a comprehensive strategy was devised to promote not only the breathtaking scenic beauty of Kashmir but also its unique handicrafts. This initiative aims to position Jammu and Kashmir as a compelling destination on both national and international stages. The concept was meticulously crafted by the Chief Secretary, with a dedicated team working tirelessly over the past five months to bring this vision to fruition. A significant milestone in this endeavor is the organisation of a fully accredited marathon, a testament to the professionalism and quality that the region is striving to showcase. The Long Distance Running Association has certified the race, ensuring that all tracks have been measured accurately and race timings are tracked using professional standards. This marathon stands out as a professional race, attracting elite talent from across the country and around the globe. The substantial prize money offered has drawn some of the best national and international athletes, who are well-versed in the art of marathon running. This event not only promotes the spirit of competition but also highlights Jammu and Kashmir as a premier destination for sports tourism. Through strategic initiatives aimed at enhancing the region’s profile, Jammu and Kashmir is set to captivate both domestic and international audiences, showcasing its unparalleled beauty and rich cultural heritage while solidifying its position as a leader in the tourism sector.
