Srinagar, October 15,2025: Lieutenant Governor of Jammu and Kashmir, Manoj Sinha, has called upon citizens to embrace Swadeshi products this Diwali, highlighting the role of indigenous goods in strengthening the vision of Atmanirbhar Bharat. Addressing a gathering at a public event today, LG Sinha emphasised that choosing locally-made products is not only a patriotic gesture but also a significant step toward economic self-reliance and the empowerment of local artisans and entrepreneurs.
Diwali, being one of the most celebrated festivals in India, sees massive consumption of goods ranging from sweets, decorative items, clothing, and gifts. LG Sinha urged citizens to prioritise products made in Jammu and Kashmir and across India, reinforcing the central government’s campaign for a self-reliant economy that supports micro, small, and medium enterprises (MSMEs).
“This Diwali, let us pledge to buy Swadeshi products, support our local industries, and contribute to the larger mission of Atmanirbhar Bharat. Every purchase you make from local manufacturers strengthens the economy and empowers our hardworking artisans,” LG Sinha said.
He further noted that Jammu and Kashmir has immense potential in sectors such as handicrafts, handlooms, traditional clothing, dry fruits, and horticulture products. By promoting Swadeshi goods, citizens can help preserve traditional crafts, create employment opportunities, and reduce dependence on imported products.
Boosting Local Entrepreneurship
LG Sinha highlighted that the government has initiated several programs to support local entrepreneurs and artisans, including financial assistance, skill development, and market access initiatives. By buying Swadeshi products, citizens contribute to a sustainable economic ecosystem where local businesses thrive and innovations are encouraged.
“From Kashmiri handicrafts like Pashmina shawls, papier-mâché items, and carpets to locally-produced food items like saffron, dry fruits, and jams, every product you buy keeps the traditional industry alive,” he said. LG Sinha urged both urban and rural populations to adopt a conscious shopping approach, promoting Made in India goods during the festive season.
Atmanirbhar Bharat and Economic Self-Reliance
The concept of Atmanirbhar Bharat, introduced by the Government of India, emphasizes self-reliance, innovation, and reducing dependency on impoarts. LG Sinha reiterated that individual choices during festivals like Diwali play a crucial role in achieving national economic objectives.
Buying Swadeshi products also helps address challenges such as unemployment, underutilization of local skills, and the stagnation of traditional industries. LG Sinha stated that each purchase made locally generates multiple ripple effects across the economy, from boosting artisan incomes to creating supply chain jobs.
Preserving Cultural Heritage
Beyond economic benefits, LG Sinha pointed out the cultural significance of supporting local artisans. “Every handcrafted item from Kashmir or India carries centuries of tradition, skill, and identity. By buying Swadeshi, we honour our heritage and artisans who preserve these invaluable crafts,” he said.
Kashmir, in particular, is renowned for its rich craft culture, including Kashmiri embroidery, woodwork, carpets, and Pashmina products. LG Sinha urged citizens to make these traditional products the centerpiece of their Diwali shopping.
Government Initiatives Supporting Swadeshi
LG Sinha’s remarks come at a time when J&K government has been actively promoting Swadeshi campaigns and MSME growth. Initiatives include:
- Skill development programs for local artisans and youth
- Financial support schemes for startups and small businesses
- Exhibitions and melas showcasing local handicrafts and food products
- Digital platforms and e-commerce tie-ups to expand market reach
He encouraged citizens to explore these platforms and directly support local businesses, ensuring that the benefits of festive spending reach the grassroots level.
Importance of Swadeshi Products
Swadeshi products are not only environmentally sustainable but also culturally resonant, often using natural materials and traditional methods. LG Sinha pointed out that promoting local products reduces the carbon footprint associated with imported goods and encourages eco-friendly production methods.
He also emphasised the need for quality and innovation in local products to make them globally competitive, ensuring that Indian brands earn recognition internationally while boosting exports.
Citizens’ Role in Economic Growth
LG Sinha concluded his address by stating that citizens’ participation is crucial to building a self-reliant India. “Government policies, schemes, and programs provide the framework, but it is your choices — what you buy, what you support — that truly shape the economy. This Diwali, let every household pledge to buy Swadeshi and strengthen the dream of Atmanirbhar Bharat,” he said.
Call to Action
The LG’s appeal resonates with the broader national Swadeshi movement encouraging Indians to:
- Prioritise locally-made goods over imported alternatives
- Promote traditional crafts and local businesses
- Support MSMEs, artisans, and startups across India
- Encourage sustainable and eco-friendly products
By adopting these practices during Diwali and beyond, citizens can contribute meaningfully to India’s economic growth, cultural preservation, and global recognition of indigenous products.
Conclusion
LG Manoj Sinha’s call to embrace Swadeshi products this Diwali underscores the interconnection between festive traditions, local economy, and national self-reliance. His appeal comes at a time when the country is striving to boost indigenous industries, empower local artisans, and enhance economic sustainability.
As households prepare for Diwali, choosing Swadeshi products not only enriches the festival experience but also supports the nation’s vision of Atmanirbhar Bharat, ensuring that India’s traditions, skills, and economy continue to flourish.
