March 03, 2025,Srinagar, Jammu & Kashmir – Red Stone, a new soft drink brand founded by Aqib Raina from Arihal, Pulwama, has made waves as Kashmir’s first homegrown soft drink, reportedly selling 30,000 bottles within just 20 days of its launch. The brand, which features an organic honey lemonade with zero caffeine, is being celebrated as a symbol of entrepreneurial spirit among the region’s youth.
Raina’s venture comes at a time when Kashmir is witnessing a shift, with young people increasingly exploring new sectors amid challenges like unemployment and food adulteration. The rapid success of Red Stone highlights a growing demand for local, organic alternatives in the market. While exact sales figures remain unverified by independent sources, the claim has gained traction online, reflecting optimism about economic progress in the region.
The youth of Kashmir are venturing beyond traditional livelihoods, with Red Stone marking a notable entry into the food and beverage industry. Analysts suggest that if the brand sustains its momentum, it could inspire further entrepreneurial efforts, potentially boosting the local economy. Raina has positioned Red Stone as a competitive player, aiming to address consumer concerns about health and authenticity in a region eager for homegrown success stories.