Kashmir, March 5,2026 – The ongoing shoot of a new sports drama in Pahalgam featuring Kartik Aaryan and directed by Kabir Khan is being seen as a reflection of the renewed creative and cultural energy emerging in the Valley.
The film production has brought significant activity to the scenic town, with local residents and tourists witnessing the bustling film sets against Pahalgam’s picturesque landscapes. Industry observers say such projects highlight the growing connection between cinema, tourism, and local storytelling in Kashmir Valley.
The presence of a major film unit has also provided opportunities for local workers, guides, and hospitality businesses, giving a boost to tourism-related livelihoods in the region. Hotels, transport services, and local vendors have reported increased activity as the shoot continues.
Residents say the return of film productions to Kashmir is not only reviving the region’s long association with cinema but also bringing fresh attention to its natural beauty and cultural narratives. Many believe that such projects will encourage more filmmakers to explore the Valley as a shooting destination.
With the collaboration of filmmakers, local communities, and tourism stakeholders, the ongoing project in Pahalgam is being viewed as a sign of a vibrant future where cinema, tourism, and local stories thrive together, showcasing Kashmir’s evolving cultural landscape.
