Jammu I March 7, 2025
In a significant shift in tourism trends, the Economic Survey 2025 reveals that Jammu has seen an 80% higher influx of tourists compared to Kashmir over the past four years. This surge in tourism to Jammu is attributed to a combination of improved infrastructure, the promotion of religious and cultural destinations, and the region’s increasing popularity as a year-round travel spot.
Jammu’s Rising Popularity
According to the survey, Jammu’s attractions, including the Vaishno Devi shrine and the historic sites, have drawn both domestic and international visitors. The region’s appeal has broadened beyond the religious tourism sector, with travelers increasingly exploring cultural and nature-based attractions. Additionally, the accessibility of Jammu through better transportation networks has made it a convenient and attractive option for tourists throughout the year.
Challenges for Kashmir’s Tourism
In contrast, Kashmir, traditionally a favorite for tourists seeking scenic landscapes and winter sports, has faced a decline in footfall due to ongoing security concerns, political instability, and other external factors. The situation in Kashmir has caused hesitation among travelers, and the region has not been able to recapture its past levels of tourism despite efforts to revive its tourism sector.
Economic Impact and Local Benefits in Jammu
The report also highlighted the significant economic impact of tourism on Jammu’s local economy, contributing to job creation and the growth of small businesses. Hotels, restaurants, transportation services, and souvenir vendors have experienced growth, thanks to the rising number of visitors. Jammu’s tourism sector now appears poised to further expand, outpacing Kashmir’s in the coming years if current trends continue.
The Future of Kashmir’s Tourism
While the figures show a marked increase in Jammu’s popularity, tourism officials and experts have called for sustained efforts to develop Kashmir’s tourism infrastructure and improve safety measures to revitalize the region’s tourism sector. With the right strategies, there is hope that Kashmir can recover and regain its standing as a prime tourist destination.
This shift in tourism dynamics reflects broader changes in visitor preferences and regional development, marking a new chapter in the Jammu and Kashmir region’s tourism story.