Kupwara, April 15, 2025 – Once synonymous with cross-border tensions, Teetwal, a quaint village along the Line of Control in Jammu & Kashmir’s Kupwara district, is emerging as a vibrant tourist hub, thanks to the Indian Army’s transformative Azmat-e-Hind initiative. At the heart of this change stands a towering 104-foot national flag, a symbol of unity and pride, dedicated by the Chinar Corps in November 2023, redefining the narrative of India’s borderlands.
The Azmat-e-Hind project, meaning “Pride of India,” aims to showcase the valor of the armed forces, the resilience of local communities, and the serene beauty of Jammu & Kashmir’s frontier regions. “The initiative was launched to bring tourists to remote border areas, allowing them to witness the synergy between the Army and locals,” said Brigadier SK Pradhan, Commander of the Shakti Vijay Brigade. Under Operation Sadbhavana, the Army has facilitated infrastructure upgrades, security, and hospitality training, turning Teetwal into a welcoming destination.
Teetwal’s transformation is palpable. Homestays have sprung up, with locals trained by the Army to offer authentic Kashmiri hospitality, complete with home-cooked meals. “Tourism is boosting our economy. Visitors stay in our homes, learn our stories, and leave as ambassadors for Teetwal,” said Aijaz Ahmad, a resident. The influx of tourists has spurred demand for local crafts and produce, creating sustainable livelihoods in a region once marred by conflict.
The 104-foot flag, hoisted near the LoC, draws visitors from across India, who stand shoulder-to-shoulder with soldiers saluting the tricolor. “This village embodies India’s brave unity. The flag honors our fallen heroes from three wars with Pakistan,” said Sunder Shamin, a student at Army Goodwill High School. Cultural landmarks like the Sharda Peeth temple and a historic gurudwara add to Teetwal’s allure, offering a glimpse into its diverse heritage.
Army personnel engage tourists through interactive sessions, sharing tales of bravery and service, fostering a deeper bond between civilians and the forces. “The Army’s efforts have made Teetwal a beacon of hope,” noted a local elder. Infrastructure improvements, including roads and communication networks, have further eased access, while events like the Tiranga Cup cricket tournament promote youth engagement.
The Azmat-e-Hind initiative aligns with broader efforts to open Jammu & Kashmir’s border areas for tourism. Nearby villages like Keran and Tangdhar are also benefiting, with homestays and adventure activities gaining traction. “Tourism fosters peace and prosperity. Teetwal shows what’s possible when security meets community spirit,” said a Chinar Corps official.
As Teetwal basks in its newfound glow, the Azmat-e-Hind flag waves high, signalling a hopeful future where borders unite rather than divide, and tourism fuels both pride and progress.