Srinagar, October 17,2026- Kashmir is expecting a notable rise in tourist arrivals during the Durga Puja celebrations, with visitors drawn to the Valley’s scenic landscapes, pleasant weather and rich cultural attractions. Hoteliers, houseboat owners, transport operators and local traders say bookings have picked up in recent days, raising hopes for a strong close to the season.
Autumn is among the most picturesque times to visit Kashmir. Chinar leaves turn shades of gold and crimson, the air is crisp, and Dal Lake and the Mughal Gardens draw visitors in large numbers. The timing of Durga Puja, one of the most widely celebrated festivals in the country, has added to the appeal, particularly for families and groups who wish to combine religious observance with a holiday.
Tourism stakeholders say the festive period typically brings visitors from West Bengal, Delhi, Uttar Pradesh, Maharashtra and other states. Many travel in groups, and some plan their itineraries around the puja pandals and temples in and around Srinagar, where community celebrations are held each year.
Local authorities and industry representatives have indicated that arrangements are being made to ensure a smooth experience for visitors. These include improved traffic management in popular areas, additional security deployment at key locations, and coordination with hospitality providers to manage the expected rush.
Hotel owners in Srinagar and in destinations such as Gulmarg and Pahalgam report a steady flow of enquiries. Shikara operators on Dal Lake, handicraft sellers and restaurant owners also anticipate increased business. For many in the Valley, the festive season is an important opportunity to sustain livelihoods that depend heavily on tourism.
Among those who have arrived is a student from Delhi, who said she was experiencing Durga Puja in Kashmir for the first time. “I am very excited because in Delhi people celebrate in a big way, but it is my first time here, so I am excited to experience it for the first time,” she said.
Speaking about her reasons for taking part in the festival, she said she would pray to the goddess for success in her studies. “Being a student, I will pray to the goddess for my academics, and yes, I love this festival because I get to wear nice clothes,” she added.
Her remarks reflect the dual character of the festival, which combines deep devotion with joyous social celebration. Durga Puja marks the triumph of good over evil and is observed with prayers, music, cultural programmes, community feasts and the wearing of new attire.
Observers say the presence of festival-goers in the Valley also underscores Kashmir’s growing reputation as a destination that welcomes people of all communities and traditions. Visitors and residents alike have spoken of the warm hospitality long associated with the region.
Tourism has emerged as a key pillar of the local economy in recent years, and industry representatives hope that a successful festive season will encourage more travellers to consider Kashmir for year-round visits, and not only during the summer months.
While the surge in arrivals is being welcomed, stakeholders have urged visitors to follow local guidelines, respect the environment and keep travel plans flexible in view of changing weather conditions, particularly in higher-altitude areas. Officials have advised tourists to check road and weather advisories before travelling to destinations beyond Srinagar.
With the celebrations under way and the Valley dressed in its autumn colours, Kashmir appears set to offer visitors a memorable blend of faith, festivity and natural beauty. For many first-time travellers, such as the young student from Delhi, the experience promises to be one they will remember for years to come.
