Pahalgam, February 2026- Betaab Valley buzzed with energy, color, and culture as PDA Tourism, in collaboration with local partners, organized a vibrant cultural festival that drew large crowds of visitors and locals alike. The event showcased the valley’s natural beauty alongside traditional art, music, and cuisine, creating an immersive experience for tourists and residents.
The festival featured a variety of cultural performances, folk music, local handicrafts, and regional cuisine, highlighting the rich heritage of Jammu & Kashmir. Visitors enjoyed interactive activities, photo exhibitions, and local artisan stalls, making the festival a celebration of both tourism and community culture.
“This festival aims to promote tourism in Betaab Valley while celebrating the unique culture and traditions of the region,” said officials from PDA Tourism. “It also strengthens engagement with local communities and provides a platform for regional artists to showcase their talents.”
The event was a testament to the potential of cultural tourism in Jammu & Kashmir, combining scenic beauty with vibrant cultural experiences. Organizers hope that festivals like this will continue to attract domestic and international tourists, contributing to the growth of tourism infrastructure in the region.
