A vibrant Artisan Bazaar inaugurated at Brahman Sabha in Jammu’s Parade area is providing a new platform for local artisans, women entrepreneurs and traditional craftspeople to showcase their talent and connect with customers. The exhibition features a diverse range of products, including Basohli art, Pashmina, handloom items, handicrafts, Dogri cuisine and homemade delicacies. The initiative brings women artisans and entrepreneurs under one roof, giving them an opportunity to display their handmade products, expand their reach and build recognition for their work. Organisers highlighted that the bazaar aims to strengthen the local market for traditional products while encouraging women-led businesses. By providing accessible exhibition space at reasonable stall rates, the event seeks to make participation easier for small entrepreneurs and craftspeople. The products on display are also offered at reasonable prices, making traditional crafts and local specialties accessible to more customers. Several prominent public representatives and community leaders attended the inauguration, highlighting the importance of supporting local talent, preserving cultural heritage and promoting entrepreneurship. The Artisan Bazaar represents an important opportunity for women to turn their skills into sustainable livelihoods. It also helps preserve Jammu’s rich artistic traditions and culinary heritage by connecting local producers directly with consumers. Such initiatives can encourage self-reliance, strengthen small businesses and create greater market opportunities for women entrepreneurs across Jammu and Kashmir.
