Srinagar, July 22, 2025:In a heartwarming tribute to India’s rich artisanal heritage, Anant Ambani and Radhika Merchant’s wedding invite has featured a handcrafted dorukha Pashmina shawl, celebrating the timeless elegance and intricate craftsmanship of Kashmir’s handloom tradition.
The gesture by the Ambani family, known for combining opulence with cultural pride, has drawn admiration for spotlighting one of India’s most treasured crafts. The dorukha Pashmina shawl, renowned for its reversible design, intricate weaving, and ultra-soft texture, was specially created by skilled artisans from Kashmir, whose families have passed down the art of Pashmina weaving through generations.
Described as “soft gold,” the Kashmiri Pashmina is made from the fine undercoat of the Changthangi goat native to Ladakh. The wool is hand-spun, naturally dyed, and meticulously woven using traditional handlooms — a labor-intensive process requiring exceptional skill and patience.
“This gesture is more than a luxury addition to a high-profile wedding. It is a meaningful nod to the cultural and economic value of Kashmir’s artisan community,” said an official from the Jammu & Kashmir Handloom Department. “It sends a powerful message of appreciation and preservation of indigenous craftsmanship.”
The inclusion of the dorukha Pashmina aligns with the growing movement to support local artisans, revive heritage handlooms, and promote sustainable, handmade luxury fashion — principles echoed in government campaigns such as #IncredibleIndia and Vocal for Local.
The wedding, touted as one of the biggest social events of the year, has further elevated the global profile of Kashmiri Pashmina, sparking renewed interest in India’s rich textile legacy.
As luxury increasingly embraces tradition, the Ambani family’s gesture not only enhances the prestige of their celebration but also brings national attention to the value of craft preservation, rural livelihoods, and authentic Indian handlooms.
