Poonch, October 27,2026- Markets across Poonch witnessed a festive rush ahead of Karva Chauth, with shoppers visiting local stores to purchase traditional items and prepare for the occasion. The increased footfall brought a lively atmosphere to marketplaces, as women browsed through colourful bangles, mehndi, cosmetics, clothes, sweets and gifts.
With the festival approaching, shopkeepers displayed a variety of festive products to attract customers. Traditional bangles, decorative accessories and cosmetics remained among the popular choices, while clothing stores and sweet shops also saw customers making purchases for the occasion.
Beauty parlours and mehndi stalls were particularly busy, as women prepared for the festival by choosing traditional designs and getting ready for family celebrations. Mehndi application, an important part of festive preparations for many women, added to the colourful atmosphere in the local markets.
Local Businesses See Increased Customer Footfall
The festive activity provided a boost to traders and small businesses in Poonch. Shopkeepers dealing in cosmetics, jewellery, clothing, sweets and gift items benefited from the seasonal demand as shoppers visited stores to complete their preparations.
For local vendors, festivals often bring opportunities to increase sales and attract customers seeking traditional products. Mehndi artists and beauty service providers also experience greater demand during such occasions, when personal grooming and festive attire become an important part of the celebrations.
The bustling markets reflected the role of local shopping areas in bringing residents together during festivals. Families and shoppers moved between stores, comparing products and selecting items for the occasion.
Karva Chauth Celebrated with Traditional Customs
Karva Chauth is observed by many married Hindu women, who traditionally undertake a day-long fast for the well-being and long life of their husbands. The festival is marked by prayers, rituals and family gatherings, with customs varying across regions and communities.
Women often prepare for the occasion by wearing traditional outfits, applying mehndi and selecting jewellery and other accessories. Sweets and gifts may also form part of the celebrations, adding to the demand for festive products in local markets.
In Poonch, the pre-festival shopping reflected the enthusiasm surrounding the occasion, with women visiting shops to purchase items associated with traditional celebrations.
Festivals Support Community and Market Activity
The festive rush also highlighted the importance of local markets in supporting small traders and service providers. Seasonal shopping helps sustain economic activity across a range of businesses, from retail stores and sweet shops to beauty parlours and independent mehndi artists.
For many residents, visiting markets before a festival is also an opportunity to spend time with family members, explore new products and prepare for customary celebrations.
As Karva Chauth approaches, the activity in Poonch’s marketplaces reflects the continuation of festive traditions and the contribution of local businesses to community life.
The increased customer presence brought colour and energy to the town’s shopping areas, with traders hoping that the festive demand would continue through the celebration period.
