A government loan scheme is helping street vendors and small traders strengthen their livelihoods and start or expand their businesses. Beneficiaries have expressed gratitude for the support, saying access to credit has enabled many economically weaker individuals to become more self-reliant. According to a beneficiary, more than 100 people have received loans under the scheme and are using the financial assistance to support their families and sustain their livelihoods. The availability of institutional credit has provided an opportunity for beneficiaries to move forward with greater financial stability. The beneficiary said that after learning about the scheme, they contacted the Municipal Council in Pulwama, where officials provided information and guidance about the application process and benefits available under the programme. Around 50 fruit vendors have reportedly benefited from the scheme and used the financial assistance to start or strengthen their businesses. The support has helped them establish their work and continue earning through their own small enterprises. The initiative highlights the role of government-backed financial support in promoting livelihood opportunities among street vendors and small entrepreneurs. By providing access to affordable credit and information, such schemes can help beneficiaries invest in their businesses and build sustainable sources of income. For many small vendors, access to formal financial assistance can make it easier to purchase goods, manage working capital and continue their businesses. The beneficiaries said the scheme has provided meaningful support and helped create livelihood opportunities at the grassroots level. The experience of these vendors demonstrates how targeted financial assistance, combined with local institutional guidance, can help small entrepreneurs strengthen their economic activities and contribute to the local economy.
