Srinagar, April 22, 2026- The scenic town of Pahalgam is witnessing a strong revival in tourism, emerging from the shadows of fear as visitor confidence steadily returns. The renewed sense of safety and normalcy has encouraged tourists from across the country to once again explore the Valley.
Officials report that Jammu and Kashmir has recorded an impressive footfall of nearly 17 million (1.7 crore) tourists, marking a significant milestone for the region’s tourism sector. The surge in visitors reflects growing trust in the improved security environment and the administration’s sustained efforts to promote tourism.
Pahalgam, known for its breathtaking landscapes and serene atmosphere, has become a key highlight of this revival. Tourists visiting the destination have expressed satisfaction over the peaceful conditions, stating that the region feels safe, welcoming, and vibrant.
Local businesses, including hoteliers, transporters, and guides, have welcomed the increase in tourist arrivals, noting a positive impact on livelihoods and the local economy. Many believe that this momentum will continue through the upcoming peak season.
Authorities have also strengthened infrastructure and security measures to ensure a seamless experience for visitors. From better road connectivity to enhanced tourist facilities, several initiatives have contributed to improving the overall travel experience in the Valley.
The resurgence of tourism in Pahalgam and across Kashmir stands as a testament to the region’s resilience and its growing appeal as a premier travel destination.
