Kashmir, September 28, 2025 – In the 126th episode of his monthly radio address, Mann Ki Baat, Prime Minister Narendra Modi lauded the transformative growth of India’s handloom and handicraft sector, emphasising the remarkable outcomes achieved through the fusion of tradition and innovation. Drawing parallels with the success of Khadi, PM Modi highlighted how modern approaches are revitalizing age-old crafts, creating sustainable livelihoods and global recognition for Indian artisans.Speaking on Sunday, September 28, 2025, at 1:30 PM IST, the Prime Minister showcased inspiring examples of artisans and entrepreneurs across the country who are blending traditional techniques with contemporary designs and technology. “Just like Khadi, our handloom and handicraft sector is also witnessing significant changes. Today, many examples are emerging in our country that show that when tradition and innovation are fused together, amazing results can be achieved,” PM Modi said during the broadcast.
Reviving Heritage Through Innovation
PM Modi underscored the role of innovation in elevating India’s handloom and handicraft sector to new heights. He cited success stories where artisans are leveraging e-commerce platforms, modern marketing strategies, and sustainable practices to reach global markets. From handwoven textiles in Varanasi to intricate handicrafts from Rajasthan, the sector is undergoing a renaissance, driven by a blend of cultural heritage and cutting-edge creativity.The Prime Minister highlighted initiatives like the Vocal for Local and Aatmanirbhar Bharat campaigns, which have empowered artisans by promoting indigenous products. He noted the growing demand for eco-friendly and handmade goods, both domestically and internationally, as consumers increasingly value sustainability and authenticity. “Our artisans are not just preserving traditions; they are adapting them to meet modern needs, ensuring our heritage thrives in the 21st century,” he added.
Empowering Artisans and Boosting Livelihoods
The address also shed light on government schemes aimed at supporting the handloom and handicraft sector. Programs like the National Handloom Development Programme and Handicrafts Mega Cluster Scheme have provided artisans with access to training, raw materials, and financial assistance. Additionally, the integration of digital platforms like the Government e-Marketplace (GeM) and collaborations with global brands have opened new avenues for artisans to showcase their work.PM Modi praised the role of women artisans, who form a significant portion of the sector, in driving economic self-reliance. He cited examples of self-help groups (SHGs) and cooperatives that have enabled rural artisans to scale their businesses while preserving traditional craftsmanship. “The hands that weave our fabrics and craft our heritage are scripting stories of empowerment and progress,” he remarked.
Global Recognition and Future Vision
The Prime Minister emphasized that Indian handlooms and handicrafts are gaining prominence on the global stage, with products like Banarasi sarees, Pashmina shawls, and Madhubani paintings earning acclaim at international trade fairs. He encouraged young entrepreneurs and designers to collaborate with artisans, infusing modern aesthetics into traditional crafts to appeal to younger audiences.Looking ahead, PM Modi called for greater investment in skill development and technology adoption to ensure the sector’s sustainability. He urged citizens to support local artisans by choosing handmade products, especially during the upcoming festive season, to strengthen the Vocal for Local movement.
A Call to Action
The 126th episode of Mann Ki Baat resonated with a message of pride in India’s cultural legacy and optimism for its future. By spotlighting the handloom and handicraft sector, PM Modi reiterated his vision of a self-reliant India where tradition and innovation coexist harmoniously. “Let us celebrate our artisans and their crafts, for they are the soul of our nation,” he concluded.
