Kashmir, 27 September 2025- On the occasion of World Tourism Day, Lieutenant Governor Manoj Sinha extended a warm invitation to travellers from across India and abroad to visit Jammu and Kashmir, a land blessed with stunning landscapes, a rich cultural heritage, and unmatched hospitality.
Describing J&K as the crown jewel of India, LG Sinha said the Union Territory remains a cherished year-round destination, offering breathtaking natural beauty, adventure opportunities, and profound spiritual experiences. He emphasised that the government is committed to strengthening the tourism sector by improving infrastructure, enhancing connectivity, and promoting sustainable and inclusive tourism that benefits local communities.
“From snow-capped mountains and serene lakes to vibrant cultural festivals and spiritual sites, Jammu and Kashmir offers an unparalleled travel experience. I invite everyone to come and witness the beauty and hospitality of our land,” LG Sinha said.
World Tourism Day also highlights the importance of tourism in fostering cultural exchange, boosting the economy, and empowering local communities. With its timeless charm and global appeal, J&K continues to attract tourists who seek both peace and adventure.
