Jammu, August 3, 2025 – Lieutenant Governor Shri Manoj Sinha today unveiled the teaser and brochure for the Basohli Utsav-2025 at Raj Bhawan, marking a significant step in promoting the unique cultural and artistic heritage of Basohli. The event, organized by the Jammu Administration, Indira Gandhi National Centre for Arts (IGNCA), and Vishwasthali organisation, aims to showcase the region’s vibrant traditions and historical legacy.The 3rd edition of Basohli Utsav, scheduled from September 28 to October 2, 2025, will focus on the traditions of the Ramayana, featuring Ramayana-themed exhibitions, folk arts exhibitions, national competitions in folk dance and singing, local sports competitions, and a variety of art and cultural activities.
The festival will also honor local folk artists, artisans, and litterateurs, celebrating their contributions to Basohli’s cultural identity.LG Sinha highlighted the region’s unique cultural heritage, particularly the world-renowned Basohli painting, which received a Geographical Indication (GI) tag in 2023. “The rich artistic tradition of Basohli is most strikingly seen in its paintings. I hope people from across the country will visit Basohli Utsav to experience this extraordinary heritage,” he said.
The Lieutenant Governor extended his congratulations to the administration and stakeholders for their efforts in promoting Basohli’s artistic legacy and fostering cultural tourism.The event will offer a platform for live art demonstrations, traditional performances, and local cuisine, engaging tourists and locals alike. With initiatives like the upcoming water sports centre in Basohli, the festival aligns with efforts to boost tourism and economic growth in Jammu and Kashmir.
Dignitaries present included Ramesh Kumar, Divisional Commissioner Jammu, Shakti Kumar Pathak, Director Anti-Corruption Bureau, and Shruti Awasthi, Regional Director, IGNCA.Basohli Utsav-2025 promises to be a vibrant celebration of heritage, creativity, and community engagement, reinforcing Basohli’s place on India’s cultural map
