Srinagar, March 10, 2025 – Dr. Deebah Khalid Peer, Deputy Director of Tourism Kashmir – Publicity, was felicitated with the prestigious TAAI WOW Awards 2025 (Women of Wonder) on the occasion of International Women’s Day, recognizing her exceptional contributions to the tourism sector in Jammu and Kashmir. The award, presented by the Travel Agents Association of India (TAAI), celebrates women who have made significant impacts in their fields, and Dr. Peer’s work in promoting sustainable tourism in Kashmir has earned her this distinguished honor.
Dr. Peer, a Jammu and Kashmir Administrative Service (JKAS) officer, has been instrumental in advancing the region’s tourism potential, emphasizing eco-friendly practices and innovative initiatives. Her efforts include promoting Kashmir as a carbon-negative destination, introducing policies for homestays, and diversifying tourism offerings such as adventure, heritage, and culinary tourism. These initiatives have not only boosted visitor numbers but also highlighted the region’s rich cultural and natural heritage on a global stage, notably during events like the G20 summit hosted in India.
The TAAI WOW Awards 2025 ceremony, held in conjunction with International Women’s Day celebrations, underscores the vital role of women leaders in shaping industries like tourism. Dr. Peer’s recognition reflects her dedication to enhancing infrastructure, supporting local stakeholders, and ensuring sustainable growth in one of India’s most picturesque regions. “This award is a testament to the collective efforts of the tourism department and the people of Kashmir who make this region a wonder for visitors,” Dr. Peer remarked, as reported in posts on X.
The Jammu and Kashmir Tourism Department, under the leadership of Chief Minister Omar Abdullah, has seen a revival in border tourism and other sectors, a momentum Dr. Peer has actively supported. Her strategies, including capacity-building workshops and collaboration with private operators, have been praised for aligning with the government’s vision of a thriving, sustainable tourism economy.
Social media platforms like X buzzed with congratulations for Dr. Peer, with users lauding her as a trailblazer in the travel industry. The award not only honours her individual achievements but also serves as an inspiration for women in leadership roles across the Union Territory and beyond.