Pahalgam, February 12,2026 — Betaab Valley came alive with excitement as the #Jashn-e-Betaab Valley Snow Festival was celebrated to promote winter tourism in the region. The festival featured a wide range of snow-based activities, attracting tourists, locals, and adventure enthusiasts from across the country.
Organized by PDA Tourism in collaboration with local partners, the event included snow sports, ice games, cultural performances, and local handicraft exhibitions, providing a unique experience for visitors. Families and youth enjoyed snowball fights, sledding, and skiing activities, making the festival a celebration of winter adventure and regional culture.
Officials emphasized that the festival is part of ongoing efforts to boost tourism in Betaab Valley and Pahalgam, leveraging the region’s scenic landscapes, snowfall, and natural beauty. The initiative also aims to support local businesses, artisans, and hospitality services by drawing domestic and international visitors during the winter season.
“The snow festival highlights the tourism potential of Pahalgam and Betaab Valley while promoting winter adventure sports and cultural tourism,” said a PDA Tourism spokesperson. “Events like these contribute to sustainable tourism and provide a platform for local communities to showcase their heritage.”
