Kashmir, February 12,2026- Pashmkaar, a homegrown Kashmiri brand, is making waves on the global stage by redefining the identity of traditional Kashmiri handicrafts. In an exclusive conversation with GKTV, Tariq Dar, Creative Director and Founder of Pashmkaar, shared how the brand was built on a legacy of pashmina spinning, weaving, and embroidery, passed down through generations.
With a vision to celebrate Kashmiri artisanal excellence, Pashmkaar aims to showcase the true craftsmanship of local artisans to the world. The brand blends traditional techniques with contemporary design, creating products that honor the heritage of Kashmir while appealing to modern sensibilities. According to Dar, Pashmkaar is not just about fashion; it is about preserving a rich Kashmiri cultural legacy, empowering local craftsmen, and generating sustainable livelihood opportunities in the region.
Pashmkaar’s collections, from handwoven pashmina shawls to intricately embroidered apparel, are crafted entirely in Kashmir, reflecting the region’s rich artistic heritage. By taking these handcrafted treasures to international markets, the brand highlights the unmatched skill and creativity of Kashmiri artisans, ensuring that their craftsmanship continues to thrive globally.
Experts say that initiatives like Pashmkaar are critical for promoting Kashmir’s handmade crafts, creating awareness of its cultural richness, and positioning the region as a hub for luxury artisanal products worldwide. With every piece, Pashmkaar tells a story — of tradition, artistry, and the vision to make Kashmiri handicrafts a global benchmark.
