Pulwama, January 29,2026-Tucked away in the serene landscape of south Kashmir’s Pulwama district, the remote village of Wasumarg stands as a living testament to Kashmir’s centuries-old handicraft tradition, particularly the art of Pashmina shawl weaving.
Despite the rapid spread of modern livelihoods and changing market dynamics, Wasumarg has preserved its artisanal identity with remarkable determination. Over 90 per cent of the village’s population is engaged in Pashmina weaving, making it one of the most craft-centric villages in the Kashmir Valley.
For generations, families in Wasumarg have passed down the intricate skills of hand-weaving, needlework and traditional designs that define authentic Kashmiri Pashmina. The craft not only sustains livelihoods but also reflects the village’s cultural resilience, heritage and artisanal pride.
Artisans in the village continue to work on handlooms within their homes, producing shawls renowned for their finesse, warmth and intricate patterns. However, the community faces multiple challenges, including fluctuating raw material prices, limited market access and competition from machine-made imitations.
Despite these hurdles, Wasumarg remains a symbol of resilience in Kashmir’s handicraft sector, showcasing how traditional craftsmanship can endure in the face of modern pressures. Locals hope that increased institutional support, market linkage and recognition will help safeguard the future of Pashmina weaving and ensure sustainable incomes for artisans.
As Kashmir seeks to promote its indigenous crafts on national and global platforms, villages like Wasumarg highlight the enduring strength of traditional skills and the people who keep them alive.
