Pampore, April 7, 2025 – Union Minister of Parliamentary Affairs and Minority Affairs, Kiren Rijiju, visited the India International Kashmir Saffron Trading Centre in Pampore, a hub renowned for producing some of the world’s finest saffron. During his visit, Rijiju lauded the tireless efforts of local farmers, emphasizing their role in upholding a centuries-old tradition that continues to set global benchmarks.
“The fragrance in the air carries generations of dedication and the unshakable spirit of Jammu & Kashmir,” Rijiju stated, capturing the essence of the region’s saffron heritage. He expressed deep gratitude to the farmers, noting that their commitment ensures Indian saffron remains a symbol of excellence on the international stage. The Trading Centre, established under the National Saffron Mission, serves as a vital facility for promoting and marketing this prized spice, often referred to as “red gold” due to its high value.
Rijiju’s visit comes at a time when efforts are underway to bolster saffron production in Kashmir, with initiatives aimed at enhancing productivity and expanding market reach. The minister’s remarks underscore the government’s commitment to supporting the agricultural community in Jammu & Kashmir, a region that accounts for nearly 90% of India’s saffron output, predominantly from Pampore.
The India International Kashmir Saffron Trading Centre, located in Dussu, Pampore, is a state-of-the-art facility designed to streamline trade and ensure quality control, further solidifying Kashmir’s position in the global saffron market. Rijiju’s visit highlights the intersection of tradition and modernity, as the Centre bridges age-old farming practices with contemporary economic opportunities.
Local farmers welcomed the minister’s acknowledgment, expressing hope that such high-profile visits will draw greater attention to their craft and the challenges they face, including climate pressures and urbanization. As Indian saffron continues to command premium prices worldwide, Rijiju’s words resonate as a tribute to the resilience and skill of Kashmir’s farming community.