Srinagar, July 6,2026- The picturesque hill resort of Gulmarg is witnessing a steady influx of tourists from across India and around the world, as visitors arrive to experience its breathtaking landscapes, pleasant weather, and serene natural beauty.
Nestled amid lush green meadows and surrounded by snow-capped peaks, Gulmarg continues to be one of Kashmir’s most sought-after tourist destinations during the summer season. Families, adventure enthusiasts, honeymooners, and international travellers are spending quality time in the lap of nature, enjoying scenic walks, gondola rides, and the region’s cool climate.
The growing tourist footfall has brought renewed economic opportunities for local residents. Hotels, guest houses, restaurants, transport operators, pony owners, tour guides, handicraft sellers, and small businesses are witnessing increased demand, providing a significant boost to livelihoods across the region.
Local traders and tourism stakeholders expressed optimism, saying that the rising number of visitors has revived business activity and strengthened confidence among people dependent on tourism. They hope the positive trend continues throughout the season.
The continued arrival of domestic and international tourists also reflects the improving tourism environment in Kashmir. Visitors have praised the warm hospitality of the local people, the efficient tourism facilities, and the valley’s unmatched natural beauty.
Tourism officials believe the increasing tourist arrivals not only contribute to the region’s economy but also present a positive image of Kashmir as a peaceful, welcoming, and world-class travel destination.
