Kashmir, November 27, 2025 — The centuries-old weaving traditions of Kashmir were in the spotlight recently as Nita Ambani graced an event wearing a shaded Jamevaar sari designed by renowned couturier Tarun Tahiliani. The ensemble celebrated the intricate craftsmanship and artistry of Kashmiri weavers, who have preserved this heritage for generations.
The Jamevaar sari, known for its rich textures and delicate patterns, is a testament to the skill, patience, and creativity of artisans from the Valley. Tarun Tahiliani’s design pays homage to these master weavers, blending traditional motifs with contemporary elegance suitable for modern fashion connoisseurs.
Speaking about the ensemble, fashion critics noted that such initiatives highlight the importance of sustaining Kashmir’s handloom industry, providing recognition and opportunities for artisans while keeping traditional techniques alive in today’s global fashion landscape.
This sartorial tribute underscores the enduring relevance of Kashmiri weaving, reminding audiences that centuries-old craftsmanship can coexist beautifully with modern design sensibilities.
