Kashmir tourism sees strong summer surge, boosting local economy and livelihoods

Srinagar, June 23,2026- Kashmir is witnessing a significant surge in tourism this summer, with rising tourist arrivals, increased hotel bookings, and growing economic activity across the Valley. The influx of visitors is providing a major boost to local businesses and generating livelihood opportunities for thousands of people dependent on the tourism sector. Popular destinations including […]
First-Ever Zipline adventure launched in Gurez Valley, boosting Kashmir’s adventure tourism

Gurez, June 11,2026- In a major boost to adventure tourism in Kashmir, the first-ever zipline adventure in the scenic Gurez Valley has officially begun operations at Markoot village, offering tourists an exciting new way to experience the region’s breathtaking landscapes. The newly launched zipline attraction is expected to enhance Gurez Valley’s appeal as an emerging […]
Direct Vande Bharat train to run between Jammu and Srinagar from April 30

Srinagar, April 22,2026- In a major boost to connectivity and tourism, the government is set to launch a direct service of the Vande Bharat Express between Jammu and Srinagar from April 30. The much-anticipated rail link will significantly reduce travel time between the two key cities of Jammu and Srinagar, offering passengers a faster, more […]
Sonamarg shimmers in snow: Kashmir’s winter magic returns!

Ganderbal, November 5: The picturesque hill station of Sonamarg in Jammu and Kashmir’s Ganderbal district has once again transformed into a winter wonderland, following a spell of fresh snowfall that blanketed the meadows, mountains, and pine-clad slopes in a shimmering layer of white. The snowfall, which began late Monday night, brought temperatures down considerably and […]
Sonamarg’s winter veil ignites tourism revival

Sonamarg, October 8, 2025 – In a picturesque display of nature’s artistry, the season’s first snowfall has blanketed the meadows and peaks of Sonamarg, transforming the renowned #Kashmir resort into a shimmering winter wonderland. This early #Snowfall, arriving sooner than anticipated, has ignited a wave of optimism among local tourism stakeholders, signaling a much-needed revival […]
Kashmir’s tulip garden: A timeless bloom

Nestled in the picturesque Kashmir Valley, the Indira Gandhi Memorial Tulip Garden stands as a testament to the region’s rich history and cultural significance. Known as Asia’s largest tulip garden, this breathtaking destination has evolved into a must-visit spot for travelers and nature enthusiasts seeking quietude and inspiration amid the stunning landscapes of Kashmir. As […]
Spring awakens in Kashmir: A season of blooms and cultural vibrancy

Srinagar, April 2, 2025 – As winter’s grip loosens, Kashmir transforms into a vibrant tapestry of color and life, welcoming spring with its iconic tulip gardens, almond blossoms, and cultural festivities. The season, synonymous with renewal in the Valley, draws visitors from around the world to experience nature’s splendor and the region’s rich heritage. The […]